Today we’re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven’t talked about two ends of …
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Alternatives to Google Analytics
We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. Maybe this helped you decide to start using it or, if you already were, to go more …
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Using Google Analytics: A Practical Lesson
Google Analytics offers so many options and so much information it can be overwhelming! But don’t let all that scare you away because, as mentioned in a previous article, it’s the one analytics tool …
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What is Promotional Writing vs Informational Content (and How to Balance the Two)
By now you’re aware that the content on your website and blog serves a greater purpose. Content doesn’t just exist because you “have” to write it. Content creation and marketing is a must if you want …
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What is SEO?
A Brief Overview Think about the last time you went to find something online. You typed a few keywords into a search engine and up popped the top sites for your subject. Those top sites were …
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What Not to Do When Writing and Editing Your Blog
Ever feel overwhelmed by all the things you have to remember when setting out to write a blog post? You’ve got to make it interesting, professional, eye-catching, original, unique, etc. There’s lots …
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