The recent release of MemberPress version 1.3 saw new features and functionality added to the plugin. Among them was the Corporate Accounts add-on, an optional extra available to MemberPress Developer Edition license holders.
If you’ve ever wanted to give your membership site users the ability to manage their own set of users, then the new Corporate Accounts add-on for MemberPress was created just for you.
By giving a user a corporate membership account, they can then create and manage their own group of sub-members. These sub-members can also access your membership site and its content.
In this article, we’ll explore what this new add-on can do, as well as some ideas to think about when working out how to price corporate membership accounts.
Corporate Accounts Add-on Use Cases
Having access to new features is great, but who might want to use the new MemberPress Corporate Accounts add-on?
Maybe your membership product provides educational resources. Teachers and instructors might like the ability to give their students access to the content of your membership site.
With the Corporate Accounts add-on, a teacher can pay once to purchase a corporate membership package. They can then grant access to their students who each get their own account on your site.
Alternatively, your membership site could include fitness advice and exercises routines. Personal trainers could purchase a corporate account for your site and give their clients access to your material. This would save the personal trainers the effort and time required to create this content and manage their own membership sites themselves.
Or perhaps your membership site has been created to help large organizations deliver training materials. Your members and customers are those large organizations who want their staff to have access to this content. By giving one member a corporate account, they can then manage the access to your content through their own membership dashboard.
The benefits of this add-on are that your members can pay once and then grant access to the membership site as they see fit. It can also remove you from the process of creating new accounts and managing access.
Create Business-to-Business Membership Products
Another avenue that the corporate add-on opens up is the ability to create business-to-business membership products. Your corporate members can then offer your membership content to their clients as part of their service.
Now instead of creating a membership site and having to find lots of individual members, you can create a corporate package and sell it to one customer who then delivers it to many users. Providing you price your corporate membership accounts appropriately, you could generate the same amount of revenue from landing one corporate member as you would for acquiring multiple regular members. It's something to think about anyway!
Essentially, with the MemberPress Corporate Accounts add-on, one user can sign up for an account that allows a group of people to access your content, all managed by the original parent account. As each sub-member gets their own account, this is an efficient alternative to account sharing and other imperfect solutions that might have arisen otherwise.
If this sounds like something you could make use of, read on to find out more information about how the Corporate Accounts add-on for MemberPress works. We’ll also provide some advice on how to price corporate membership accounts effectively.
How Does the MemberPress Corporate Accounts Add-on Work?
As mentioned, the Corporate Accounts add-on is available to MemberPress Developer Edition license holders. After activating the add-on, you can then start creating corporate account membership packages. Existing membership packages can also be converted to corporate membership products.
When setting up your corporate membership, you can define how many sub-accounts each corporate member can create. This feature gives you the ability to create multiple tiers for your corporate accounts, with each level able to add a different number of sub-accounts.
How to Price Corporate Membership Accounts
As we’ve seen, with the new Corporate Accounts add-on for MemberPress it’s possible to enable your users to function as parent members, with the ability to add their own sub-members to your site.
Although this new feature can help reduce your administrative duties, it does pose the question of how to price your new corporate membership accounts.
As you have the ability to define the maximum number of sub-accounts each corporate member can add, you have the option of creating multiple corporate members tiers. The benefit of this is that members can then pay extra for the ability to add more sub-accounts under their umbrella account. Thanks to this, you can increase the price of your corporate memberships in line with how many sub-accounts each tier supports.
When it comes to pricing your corporate membership accounts, offering multiple pricing tiers is highly recommended.
On the question of how much to charge, some things to consider include how much value you’re offering your members. Will they get a return on their investment (ROI)? If you can demonstrate this ROI or show the value on offer, then you’ll be able to charge more.
Remember, when it comes to determining the value of your membership site, the benefits on offer to your members doesn’t have to be financial or something tangible. You can provide value by saving your members time and effort, or even simply by entertaining them. After all, people are happy to pay to watch a movie. If the focus of your membership site is on entertainment rather than education, you can still use all the best membership pricing strategies and advice to charge for your product correctly.
Hopefully, the Corporate Accounts add-on for MemberPress is the feature you’ve been waiting for, or it at least provides some functionality that can help you manage your membership site more efficiently.
When it comes to how to price your corporate membership accounts, it's import to remember that in some ways, pricing is more of an art than a science. No one really knows the value of your product or how much people are willing to pay for it.
Testing your membership site pricing structure is essential if you want to get this key aspect of your project right.
How will you use the new Corporate Accounts add-on for MemberPress? Please share your thoughts in the comments below.
December 8, 2016
You'll be able to create a specific membership for each family and set a price for it based on the number of child accounts. You can also have as many family memberships as you want. That way its easy to create different membership tiers based on the number of children.
December 19, 2016
I love the new Corporate Accounts idea...but having only an import via csv option to sign up new members is not user-friendly at all. We need the ability for corporate members to sign up their people (sub-accounts) using a simple front-end interface. I am hoping you will be addressing this soon. :-)
December 19, 2016
Yes, definitely we'll be releasing updates soon with more UI features for dealing with the sub-accounts.