How To Create A Coming Soon Page To Boost Pre-Launch Buzz

coming soon page

Do you want to learn how to create a coming soon page in WordPress? Creating a coming soon page is a great way to build excitement for the launch of your new membership site.

But, not only will a coming soon page get your audience excited about what’s to come—you can also start generating leads and building your email list before your site is even live!

In this article, we’ll show you how to create a coming soon page in WordPress to boost pre-launch buzz. 

But, first, what is a coming soon page? 

What is a Coming Soon Landing Page?

A coming soon page, also called WordPress coming soon mode, is when you hide your website under a single landing page.

So, when a user visits your website, they can only see the coming soon page, like in the example below:

coming soon page

This lets you hide the work you’re doing on your website behind-the-scenes and get it ready for launch. 

And instead of having users see your unfinished membership site, you can give them a teaser about what’s to come. 

Benefits of a Coming Soon Page

Creating a WordPress coming soon page is a great way to hide your unfinished site from visitors while at the same time, get them excited about your launch.

Plus, there are a number of other benefits to creating a coming soon page. 

With a coming soon page you can:

With a well-designed coming soon page, you can build buzz, encourage users to return to your site, and generate leads that you can convert into subscribers and customers—all before your site is even live. 

Now that you know what a coming soon page is and why it’s important, here’s how to create a WordPress coming soon page, step-by-step. 

Step 1: Install the Right Plugin

To create a coming soon page in WordPress, you first need to install the right plugin. 

We recommend using SeedProd. SeedProd is the best landing page builder for WordPress, and it comes with built-in coming soon page functionality. 

seedprod homepage

With SeedProd, creating a coming soon page is super easy using the drag and drop builder. You can drag pre-made blocks like email signup forms, countdown timers, images, video, buttons, and much more, right into your coming soon page and see what it looks like with the live preview. 

SeedProd also offers 100+ templates so you can get started quickly. 

Other great SeedProd features include: 

  • Powerful access controls
  • Advanced design controls
  • Email marketing integration
  • Responsive and mobile-ready pages
  • Spam protection
  • Domain mapping 
  • And much more

And if you’re not ready to invest in the pro version yet, you can also create a free coming soon page in WordPress with SeedProd’s free plugin

After installing the WordPress plugin and activating it, it’s time to start building your coming soon page.

2. Create a New WordPress Coming Soon Page

In your WordPress dashboard, go to SeedProd » Pages. Here, you’ll see a screen like this: 

seedprod pages

Click the Set up a Coming Soon Page button to create your page. 

Next, you can choose a template for your page. SeedProd overs 100+ professionally designed templates, including templates specifically for coming soon pages. 

seedprod templates

Hover over any template you like and click the checkmark icon to use it. 

Alternatively, you can choose a blank template to start from scratch. 

3. Add Content to Your Coming Soon Page

Once you’ve picked a template, you’ll automatically go to SeedProd’s drag and drop builder so you can add content to your page.

On the left-hand side, you’ll see a list of blocks that you can add to your coming soon page. As mentioned previously, these blocks include buttons, images, email optin forms, contact forms, star ratings, social media profiles, and much more. 

seed prod drag and drop builder blocks

Simply drag any of these blocks and drop them into place on your coming soon page. 

For example, you can add a countdown timer to your page to let visitors know when your membership site will go live. 

seed prod drag and drop builder demo

You can also customize each block by clicking on it once you’ve added it to your page. You can choose from different styles, edit the text, change the color, and more. 

SeedProd also offers pre-built smart sections, like Call to Action, FAQ section, Features, and others, so that you can easily create beautiful layouts. 

4. Customize Your Coming Soon Page

Once you’ve added the content you want to your coming soon page, you can customize your page even more. 

Click the Global Settings icon in the bottom-left corner. 

seedprod global settings

Here, you can change the font, colors, background style, background image, and more. 

This will help you customize your coming soon page to match your brand. 

For example, to change the background image, click on Background, and in the Background Image section, you can upload your own image or choose a stock image. 

seedprod background image

Once you’re done customizing your coming soon page, you can move on to the next step. 

5. Connect Your Email Marketing Service

If you’ve added an email optin form to collect leads on your coming soon page, the next step is to connect your email marketing service

To do this, simply click on the Connect tab at the top of the screen and you’ll see a list of available integrations. 

seedprod integrations

Click on the email marketing service you use. Then, click Connect New Account and follow the prompts. 

seedprod integrations setup

Now, anyone who provides their email address through the optin form on your coming soon page will be added to your email list automatically. 

6. Choose Your Page Settings

The last step before publishing your coming soon page is to configure your page settings. Click on the Page Settings tab to begin. 

In General, you can choose a page title, page URL, and more. 

seedprod page settings

You can also click on Access Controls and create a bypass URL if you want. 

seedprod access controls

This is a great way to show select people, like clients or partners, what you’re working on while still hiding your site from the public—just give them the secret link to show them your site. 

You can also set up your coming soon page SEO and analytics in Page Settings. 

7. Publish Your Coming Soon Page in WordPress

When you’re finished creating your WordPress coming soon page and configuring the settings, click the green Save button in the top right corner. To publish your coming soon page, click the dropdown arrow beside the Save button and click Publish

seedprod publish

Finally, to activate your coming soon page, head back to the SeedProd dashboard by clicking on SeedProd » Pages from the WordPress dashboard. 

seedprod pages from the wordpress dashboard

Under the Coming Soon Mode section, turn the toggle from Inactive to Active

Now when people visit your website, they’ll see the coming soon page you just created. 

seedprod coming soon page

That’s it! 

You’ve learned how to create a coming soon page in WordPress, now it’s time to put your new knowledge to good use.


If you’re starting a new membership site, be sure to create a coming soon page to get your audience excited about it. A well-designed coming soon page with an email optin form will let you build a loyal audience ahead of your launch day. Then, on day 1 of your new membership site, you’ll have tons of eager people ready to sign up.

Categories: Add Ons Marketing Tools
About Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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