Depending on the niche of your membership site, chances are you're going to want to start producing online courses for your online business.
Why Online Courses?
The world of online education is rapidly expanding, and in the past few years, there has been a great move towards online courses. Whether the classes are through colleges and universities or from experts in a specific field, online courses are a booming business and can not only help you generate additional income and make learning convenient for your students but creating an online course can also further establish you as a professional and an authority in your niche.
In this post, we are going to give you a rundown on how to create a course that will benefit your membership site customers and you, the business owner.
Pick A Topic That You Are Passionate About
You can't get started creating an online course without having a topic in mind! And you never want to be stuck teaching a subject you don't love in the first place.
You could teach anything, but keep in mind that if you don't like your topic, you probably won't be very good at teaching others about it. So be sure to find something that you love and enjoy sharing with others. Don't feel pressured to create a course around anything extravagant, that's not necessary. Even if you create an online course teaching others how to prepare peanut butter and jelly sandwiches, if you're passionate about it, go for it!
Now that you know what you want to teach, it is time to take inventory of what you currently have in your arsenal to use with your course content.
Go through your blog posts, social media content, ebooks, or any other content you've produced previously to see if you've discussed anything that you plan to include in your course. Also, pay attention to those pieces of content that were most popular. This will help you to see how your site visitors will respond to your course and make life easier for you, so you don't have to create everything from scratch. Once you have all of your current content put together, you will be able to see what else you may need to research or put together to have the rest of your course ready!
Lay The Groundwork
After you have chosen your topic, it is now time to lay the foundation of your online course!
You've already done the work of bringing together your already sourced content, you've done your research and put in the work to create the additional content that you need for the course, now lay everything out and group everything by theme so you can start forming your course modules and laying out the order of your lessons within your modules.
Consider How Your Members Learn
Another critical thing to consider when building your course is how your particular customers learn. Knowing this will help you understand how you need to present the course. There's no point in selling a course that your customers can't have a positive learning experience with, right?
Be sure that your online course, especially since you aren't in a classroom, is as engaging as possible. Also, consider polling your members and potential customers to ask how they learn. It never hurts to have a mix of written content, images, audio pieces, and videos, so to have all bases covered for your students. This will allow everyone to have a positive learning experience.
Figure Out Your Pricing
An essential aspect of building an online course is how you will be selling the course. You have to determine how much you'd like to sell the course for and how this will go into your membership business' overall business plan.
There's not necessarily a right or wrong way to price your course, but it would be a good idea to check out how your competitors or businesses with similar courses price theirs to get some ideas. Also keep in mind your customer's price points, the type of content you've included in the class, and any additional features you may have added (one-on-one sessions, live modules, moderated communities, etc.).
Online learning is a booming business right now, and there is a lot of work that goes into selling online courses; However, if you keep our tips in mind, your online course could easily be a great way to earn passive income in your business.
The great thing about MemberPress is that it actually integrates with Learning Management Systems (LMS) like LearnDash to help you easily and painlessly create online courses for your membership site!
Have you created an online course before? What tips do you have for others who would like to dive into the business of online learning?