We’re continuing our three-part series on how to use platform-based analytics, and today’s topic is Instagram Insights. If you didn’t get a chance to read our previous two posts about Facebook and …
Continue ReadingUtilizing Platform-Based Analytics, Part 2: LinkedIn Analytics
LinkedIn is definitely not your everyday “This is how my life is going” place to post. Nope. Rather, it’s a space for professionals to connect with each other and with companies and where you can put …
Continue ReadingUtilizing Platform-Based Analytics, Part 1: Facebook Insights
Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to …
Continue ReadingSocial Media Trends for 2018 You Need to Know
Happy New Year! Now that 2017 is in the books, it’s time to start thinking about what you’re going to do with your business in 2018, and that includes taking a look at where your social media efforts …
Continue ReadingBest Tips for Ideal Length of Website Content
Creating high-quality content is one of those website and blog-related tasks you just can’t get away from. We’ve stressed it again and again (eye roll, sigh—but hear us out). We’re not going to rehash …
Continue ReadingTools for Measuring Social Media Analytics
This year we’ve talked about the importance of measuring your company’s social media metrics and calculating ROI. We’ve also briefly mentioned that there are tools you can use to ease the, uh, …
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