Lindsay Flanagan

It’s Time to Stop Focusing on Word Count

Let’s get straight to the point: word count isn’t the most important thing about your blog. Readers aren’t worried about how many words are in a post. They’re zeroing in on the content and, most …

Content Help: Don’t Think Thin. Think Substance.

Today we’re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven’t talked about two ends of …

Alternatives to Google Analytics

We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. Maybe this helped you decide to start using it or, if you already were, to go more …

Using Google Analytics: A Practical Lesson

Google Analytics offers so many options and so much information it can be overwhelming! But don’t let all that scare you away because, as mentioned in a previous article, it’s the one analytics tool …

What is Promotional Writing vs Informational Content (and How to Balance the Two)

By now you’re aware that the content on your website and blog serves a greater purpose. Content doesn’t just exist because you “have” to write it. Content creation and marketing is a must if you want …

How to Be 10X Better with Your Content

If you’re tired of reading or hearing “content is king” and “create good content,” get ready to throw them out the window. Not! Don’t be too hasty. Good content is still one of the biggest draws …