Now that you have your membership business up and running, you are now focused on maintaining your business and increasing revenue, it is important that you are able to track your online business' …
Continue Reading3 Ways to Minimize Your Website’s Bounce Rate
Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site …
Continue ReadingOne Tool to Rule Them All: Google Analytics
Google Analytics. You’ve heard the name, right? If you haven’t—and maybe even if you have—you’re probably wondering what it is, what it does, and how it can help your business. More importantly, after …
Continue ReadingUtilizing Platform-Based Analytics, Part 3: Instagram Insights
We’re continuing our three-part series on how to use platform-based analytics, and today’s topic is Instagram Insights. If you didn’t get a chance to read our previous two posts about Facebook and …
Continue ReadingUtilizing Platform-Based Analytics, Part 2: LinkedIn Analytics
LinkedIn is definitely not your everyday “This is how my life is going” place to post. Nope. Rather, it’s a space for professionals to connect with each other and with companies and where you can put …
Continue ReadingUtilizing Platform-Based Analytics, Part 1: Facebook Insights
Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to …
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