Data & Metrics - Part 4

How to Measure Social Media ROI, Part 1

A few weeks ago we talked about how to review social media metrics. As stated in our post, metrics are “the data you gather and use to measure the performance of your social media campaigns and what that means for your company’s bottom line. Metrics help you determine whether the time you’re spending on social…

Social Media Metrics: What They Are and Why You Need Them

“Review your social media metrics!”—it’s one bit advice you’ll see again and again. And if you’re new or just not too enthused about social media marketing, you’re probably saying, “Okay. Great. What’s that now?” Definition Simply put, social media metrics is the data you gather and use to measure the performance of your social media…