This year we’ve talked about the importance of measuring your company’s social media metrics and calculating ROI. We’ve also briefly mentioned that there are tools you can use to ease the, uh, …
Continue ReadingThe Whys and Whats of Live Streaming on Social Media
If you’ve shied away from going live on social media, we’re here to show you it may not be as scary as you think. Or perhaps the reason you’re staying away is because you think it’s a passing fad? …
Continue ReadingWhat are Social Media Metrics?
Find out what these measurements are and why they're critical to the success of your online business. “Review your social media metrics!”– it’s one bit advice you’ll see again and again as an …
Continue ReadingTwo Billion Reasons to Be on Facebook for Business
Let’s be upfront about this: you no longer just want to be on Facebook—you must be on it. Why? Well, there are nearly two billion reasons! Facebook’s statistics show there are 1.94 billion active …
Continue ReadingLinkedIn Company Pages: Your Checklist for Best Practices
A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let’s delve a bit deeper into the best ways to use this feature. One of the main purposes …
Continue ReadingFacebook 101
Part 1 of 2 Facebook currently boasts 1.79 billion users, so we’ll assume you’re one of those users and that you’re familiar with how to set up and use a personal Facebook profile. What you may not …
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