If you’re an online coach looking to multiply your revenue, the best thing you can do is to create a group coaching program directly on your website.
As the name suggests, group coaching is an environment where you simultaneously teach the same thing to multiple people. What benefits can it bring for you?
To name a few:
- Earn at scale by coaching multiple people at once
- Create a supportive community where clients learn from each other
- Save time by reducing repetitive tasks
You can’t enjoy any of these benefits if you don’t know how to create a group coaching program in the first place. But, Since you are here, it's safe to say you are on the right track.
In this blog, we’ll discuss how you can effortlessly create and manage a group coaching program on WordPress.
But first, let’s enlighten you a bit more about what a group coaching program actually is!
What is a Group Coaching Program?
A group coaching program is an organized session where you teach a number of clients simultaneously. Unlike traditional one-on-one sessions, this method saves time as you can accommodate a group of people at the same time.
In addition, it’s also beneficial for the clients since they get to be in an environment with like-minded people. Users can give each other advice and support, while there’s also a space for competition and challenges.
Say you’re a fitness instructor coaching one-on-one for a while. You work 8 hours a day but can only manage 5 clients.
What if you could categorize and teach your clients in a group?
You can group them into the categories of Weight Loss, Muscle Gains, and Stay Fit. By grouping them, you can teach 5 to 10 people at the same time.
Previously, you struggled to manage 5 clients a day. With group coaching, you can now handle up to 50 or more people at once!
As a result, you’ll earn more money spending the same time while creating a community for the people with the same goal.
Benefits of a Group Coaching Program
At this point, we bet you are somewhat familiar with how group coaching can be beneficial. But in case making more money and saving time are not enough to convince you to start a group coaching program, let's go over a few more to grasp its benefits.
Better learning opportunities for everyone: When you run a group coaching program, participants can also learn from each other’s experiences. Those who are feeling less motivated to keep learning can often be inspired by others' successes, approaches, and ideas.
Supportive community: When a number of people are learning together, they build connections among themselves. The more they get familiar with each other, supporting each other comes automatically. So, even if someone doesn’t understand anything from the class, they can ask their peers for an answer.
Opportunity to create a bigger impact: As an instructor, group coaching programs are the best way to create a massive impact in your niche. Instead of repeating the same thing in every one-on-one session, you can deliver your expertise to a larger audience.
Affordable for Clients: As an online instructor, you need to be mindful of the fees so they do not become a burden for the clients. However, when you are doing one-on-one coaching, it’s understandable that you can’t lower the fees as you only do a few. However, you can earn more money with group coaching even if you take less from everyone.
Best Platform to Run Your Group Coaching Program
A website is the first thing you need to run your group coaching program online. There are several ways to build a website, but WordPress stands out as the best Content Management System (CMS).
Almost 45.8% of all websites on the Internet are made using WordPress. You might wonder what all the hype is about.
Well, to say the least, it’s an open-source software you can use for free.
Additionally, WordPress offers thousands of free themes in every category, making it easy to find the perfect look for your site. Then there are plugins.
WordPress plugins are invaluable tools designed to address virtually any need or problem you might encounter, simplifying your workflow.
Check out some of WordPress's benefits, which make it the perfect platform for running your group coaching program.
- User-friendly interface: Easy to use, even for beginners, with a simple and intuitive dashboard.
- Scalability: Accommodates the growth of your program without compromising performance.
- SEO-friendly: Built-in features and plugins to improve your site’s visibility on search engines.
- Community support: Extensive support from the WordPress community through forums, tutorials, and documentation.
- Regular Updates: Frequent updates to enhance security, functionality, and performance.
- Mobile Responsiveness: Themes and plugins ensure your site looks great on all devices.
- Cost-Effective: There are many free themes and plugins, with premium options for more advanced features.
- Integration Capabilities: Easily integrates with various third-party tools and services for enhanced functionality.
Now, let's introduce the single WordPress plugin that will satisfy all your needs for creating and running a group coaching program.
MemberPress: The One-Stop Solution for Your Group Coaching Needs
MemberPress, is a name that’s super popular among the people who run coaching programs on WordPress. This plugin offers all the features you can ask for to run your coaching business smoothly.
One of the many features of this fantastic plugin is built-in add-ons and third-party integrations. These make this already featureful plugin more valuable by enabling it to handle a massive audience.
Memberpress CoachKit™ is one of those helpful add-ons most beneficial for those who want to create a group coaching program. To name some of the features:
- Create and sell unlimited coaching programs right on WordPress.
- Map Milestones that keep your students on track.
- Set up Habit Tracking to monitor and measure growth.
- Plan Goals that give your students a sense of achievement and progress.
- Assign Due Dates to define when you want assignments completed clearly.
- Let clients schedule office hours with coaches.
- Send group and private messages to students to help them succeed.
- Automate Check-ins to stay in touch without being glued to your phone all day.
- Create Cohorts that create intimate and exclusive experiences for your students.
- Design a Client Management System that streamlines your workflow.
How to Create a Group Coaching Program Using MemberPress CoachKit™: Step-by-Step Process
Now that you know how the CoachKit™ add-on can streamline your group coaching program, it’s time to implement it and experience the magic for yourself.
We’ve prepared an easy step-by-step guide to help you set up your group coaching program on WordPress using Memberpress CoachKit™.
Step 1: Install MemberPress and CoachKit™
First thing first, after purchasing your MemberPress plan, download and install the plugin onto your WordPress dashboard. Don’t forget to activate the plugin as well.
[👉 See our Support Doc on How to Install MemberPress]
Once done, go to the MemberPress dashboard and click Add-ons:
You will also need a separate license for CoachKit™. You can purchase the CoachKit™ license when logged in to your MemberPress Account.
Now, you’re all set to take full advantage of MemberPress and turn your membership website into a full-fledged coaching platform.
Step 2: Configure Your Coaching Program
After activating and setting up the CoachKit™ plugin, you should start developing your coaching programs.
To add a program to your site, go to Dashboard > CoachKit™ > Programs and then click Add New:
On the next page, you’ll need to name the program and add Cohorts, Milestones, and Habits. Learn how you can do all these here.
Click the Publish button to publish the program.
Step 3: Enroll Clients via Membership
Once you’ve configured your courses, it’s time to show your audience what you have in store for them. How do you do that? By creating a membership community to welcome them to.
Navigate to Dashboard > MemberPress > Memberships, then select the membership to which you wish to add your program(s).
Then click on Edit to open the membership editor. In the Membership Options section, select the CoachKit tab. Then select the program you want to assign to this membership.
Finally, click on the second field and select the features you want to enable for the members in that membership list:
And there you have it! Now, as soon as a new member enrolls in this membership, they’ll also be assigned to the program.
Clients are randomly assigned to one of the available cohorts within each program when someone enrolls in your membership. CoachKit™ fills cohorts with new clients beginning with the cohort with the most available seats.
But that’s just the start. You can do a lot more with this add-on.
Scale Up Your Group Coaching Program by Recruiting Multiple Coaches
The growth in a group coaching program can be rapid and put you in a sweet dilemma.
On one side, more and more people are signing up, so your revenue is skyrocketing. On the other hand, you’re having less and less personal time to do what you want.
You can neither enjoy the money you’re making nor give time to yourself. And that’s where recruiting multiple coaches comes in.
Say you’re a fitness instructor running group fitness coaching programs for a while.
Your user base is increasing, but you can’t keep up with it. Given the popularity of your coaching, you’ll keep getting more users.
What if you could recruit more coaches to teach on your platform?
If you have built up a considerable reputation, your users won’t mind trusting the instructors you have on your platform. As a result, you can hire new coaches and multiply your user base within months.
With Coachkit, you can do exactly this without the headache you are anticipating!
This tool will let you run a group coaching platform where coaches can sign up. You’ll always have complete control over assigning tutors/coaches to specific cohorts, programs, etc.
Don’t Forget to Market Your Group Coaching Program
You might find yourself in a situation where your product or service is great, but you’re not getting the response you deserve.
The primary reason behind this is the lack of proper marketing. Even if you build the best group coaching program, no one will engage unless and until they know about it.
You’ll have to focus on the marketing sector yourself. Here are some ideas that you can explore:
- Share engaging content about your coaching program on social media.
- Send newsletters and promotional emails to your mailing list.
- Offer introductory sessions through free webinars to attract potential clients.
- Highlight success stories from previous clients with testimonials.
- Provide incentives for existing clients to refer new members.
- Use relevant keywords to improve search engine rankings.
- Write blog posts related to group coaching for content marketing.
- Optimize your site for local searches if offering in-person sessions.
- Get featured on reputable websites and blogs to build backlinks.
- Add your coaching program to online directories.
- Increase visibility with Google and social media ads.
- Create compelling landing pages with clear calls to action.
MemberPress's integration features will make many of these jobs easier for you. For example, MemberPress’s integration with various email marketing software will make sending emails to users easier.
Create a Group Coaching Program Today
Get MemberPress Today!
Start getting paid for the content you create.
Starting a group coaching program can help you make a lot more money, organize your work, and give your clients a place where people with the same goal exist.
Since both WordPress and MemberPress are feature-packed, you won't have any difficulty setting up or running your group coaching program.
We hope our blog was helpful enough to enlighten you about what you need to do. In addition to your effort, you’ll always have the support of MemberPress and its CoachKitTM Add-on to increase your capacity. This will make it easier to enroll members, keep track of them, and talk to them.
Remember to reach out to us in the comments if you need help understanding anything. If you believe in automation and making an impact, make sure to try the MemberPress CoachKit™ add-on.
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