How to Add Value to Your Membership Community with WordPress (5 Ways)

Truth be told, there might never be a better time to launch and grow a membership community than right now.

With waves of people and businesses transitioning online, building an online membership community is a great way to provide a digital place for people to continue to connect and share ideas around a topic or area of interest.

Of course, it’s not like membership communities are new—they’ve been around since the dawn of the internet. And there’s no shortage of great membership communities that overlap and cover the same area of interest.

So, if you have or are starting a membership community, you should be asking yourself, “How can my membership community for ‘xyz’ stand out from the others that also cover ‘xyz’?”

Well, the absolute best approach to attract and retain members is simple: add unique value to your community.

In this article, we’ll explore a few simple ways to add unique value to your membership community that will, in turn, help you attract new members, turn them into community advocates, and ensure they remain engaged—especially in the face of growing competition.

Let’s get into it! 

1. Add a personal touch to your welcome emails

That’s right. You’d think this would be commonplace in membership communities, but you’d be surprised how many out there are still sending generic welcome emails to their new members.

Of course, that doesn’t mean you have create hand-crafted emails for every new member.

Use merge fields or email parameters to ensure every welcome email addresses your members by their first name.

Additionally, you can consider sending out emails that wish your members a happy birthday (or a happy membership anniversary).

Note: If you’re a MemberPress user, you’ll be able to automatically send personalized emails using our fully customizable email templates. If you’re looking for a standalone email marketing tool to send personalized emails, we suggest checking out MailChimp or ActiveCampaign.

2. Create a Private VIP Community

One of the most powerful ways to add value to your membership is by giving members access to a space that feels special– a place where they can interact with you and with each other beyond public content and emails.

This is where a private VIP community really shines.

With ClubSuite™, you can create an insider space directly on your site where your members can connect, ask questions, share progress, and have real conversations. 

Using ClubCircles™, you can set up private, member-only discussion spaces for VIPs, cohorts, or higher-tier members. These can be used for Q&As, behind-the-scenes updates, feedback threads, or casual check-ins that help members feel closer to you and the community.

Add ClubDirectory™, and your VIP community becomes even more valuable. Members can create profiles, see who else is inside the group, and start building relationships with people who share similar goals.

Unlike one-off events or scheduled calls, this kind of community is always on. Conversations continue between launches, emails, and sessions, helping members stay engaged and connected long-term. It feels less like a program they log into occasionally and more like an inner circle they’re genuinely part of.

3. Reward members with branded swag

Swag can be a cost-effective way to reward community members. It works because it gives members the opportunity to show off their excitement for the community in real life.

This often encourages others to investigate the site or brand name to see why this person is so enamored. Assuming everything else in the community is optimized, this should lead to more activity, sign ups, and engagement.

But swag rewards must be used correctly, or the campaign could backfire turning into a massive waste of money with few new users gained.

We recommend checking out Sticker Mule to easily create and send stickers, magnets, and more. If you’re looking to create and send shirts or even more customized swag, check out CustomInk.

4. Create an affiliate program

If you haven’t considered building out an affiliate program for your membership community before, now would be a good time.

Affiliate programs can bring your products significantly more attention and sales than many other forms of marketing. If done correctly, they can enable you to build relationships with bloggers, site owners, and others to help spread the word about your membership community.

If you’re a MemberPress user, you’ll be happy to know the MemberPress plugin works out of the box with a robust affiliate program plugin called Easy Affiliate. It’s created by the same folks who crated MemberPress, so it integrated seamlessly.

5. Offer one-on-one membership support

For VIP members who pay a premium subscription fee, offer a unique booking form only accessible to them on your website. From the form, members should be able to schedule dedicated customer support calls with your team to address and walk through technical or membership-related issues.

Offering one-on-one support shows your members that you care about them having a direct line to you and your organization—and all for the sake of providing support. For a lot of first time community members, this can be an absolute game-winner in terms of retention.

If you need an easy plugin to offer scheduling for one-one-one support with your members, we, again, recommend you check out Simply Schedule Appointments.

Final Thoughts

Adding value to your membership community doesn’t need to be difficult. When it comes down to it, it’s really just about taking additional measures to make your community stand out above the rest.

In our opinion, there’s no better way to achieve that than by making sure those who make up the actual community feel they’re part of a unique, one-of-a-kind place.

We hope you find these suggestions helpful. More-so, we hope you’re able to put a few of them into play for the upcoming year to boost the continued growth of your own membership community.

Have additional things you’ve done to add value to your membership community? Let us know in the comments!

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Natalie MacLees

Natalie is the co-founder of N Squared. She’s been building the internet since 1996 and has organized WordCamps, run WP Meetups, advocated for better accessibility on the web, written a book (jQuery for Designers), and founded a charity hackathon (Website Weekend).

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