8 Characteristics of Successful Online Business Entrepreneurs

If you're not well-suited to an entrepreneurial lifestyle, it's unlikely you'll be successful or happy pursuing one. Even if you have every other aspect of your business in order, you'll probably struggle if you're not equipped for the challenges you'll face.

There are some characteristics that successful entrepreneurs tend to share. Chances are, you already possess a few of these traits. If you feel you're lacking in certain areas, building your online business will provide you with plenty of opportunities to develop these attributes.

In this post, we'll look at eight characteristics of small business entrepreneurs who succeed with membership sites. Let's get started!

1. Tenacity

Running your own membership site or other online business isn't easy. You'll face situations that'll have you wanting to throw in the towel or try something different.

Try to see failures as learning experiences, and frame obstacles as opportunities. Adopting this mindset can help you stay positive in the face of opposition. 

Especially when you're first building your business, it will take time to see rewards. Stay focused on your goals, and don't abandon what you've started. Tenacity is a trait that you can strengthen through practice.

2. Creativity

Embracing your creative side can help you to stand out from the crowd. There are a lot of online businesses out there, so you'll want to differentiate yours to attract customers.

Don't be afraid to experiment and let your imagination run wild sometimes. You may want to treat yourself to periodic brainstorming sessions where you write down whatever comes to mind.

Once your business has attracted some attention, you can supplement your ideas with data from your actual users. This can help you find and address their pain points with unique solutions.

Your creativity can also help you devise new revenue streams. You might develop complementary services or try placing ads on your website.

3. Adaptability

There's a lot to be said for having a plan, but it's just as important to be willing to adapt to changing circumstances. Especially when things go wrong, you'll want to be able to think on your feet.

Keeping an open mind when it comes to new technologies or content ideas can give you an edge over your competition. If you can incorporate new features into your offers before other companies, you may build a reputation as a leader in your field.

4. Discipline

As an entrepreneur, you'll be your own boss. Without a manager overseeing your days, you need to be able to motivate yourself to perform the tasks that are necessary for your business.

One way to manage this shift is to set goals for yourself. Identify what you want to accomplish and hold yourself to a timeline for completion. If you're not hitting your benchmarks, find out why.

Many people have difficulty keeping their focus when working for themselves. If this is something you struggle with, you may want to employ a project management tool to help keep you on track. Trello is an excellent option for solopreneurs:

Trello project management software.

There's a lot to be done when building a business, and it can be easy to shift from one task to another without really completing anything. Developing discipline and focus can help you accomplish more in the long run.

5. Risk Tolerance

There will be an element of risk involved in nearly every decision you make for your business. If you agonize every step of the way, you'll quickly burn yourself out.

Try to become comfortable with taking risks. And remember that part of this is learning how to recognize which prospects are worth pursuing. Doing thorough research, making pro and con lists, and weighing the benefits against potential losses can help you identify which risks could pay off and help you grow your business.

6. A Love of Learning

You'll probably need to learn some new skills to get your business started. Most online entrepreneurs need at least some knowledge of finances, essential website maintenance, and soft skills such as time management.

It's also important to stay on top of the latest trends and developments in your niche so that you're always offering new value to your customers. Keeping your content fresh will not only make your users happy, but it should also help you to maintain an interest in your business.

There are many ways you can expand your knowledge. You can invest in online classes or attend industry conferences. Reading blog posts and watching YouTube videos from others in your niche can also help you stay ahead of the curve.

7. The Ability to Network

Building a strong professional network benefits any entrepreneur. If you're naturally an introverted person, this may be a little challenging, but it's well worth working on.

Don't be afraid to reach out to other membership site owners, experts in your niche, or relevant influencers. You might even use your network to help build a business directory for your site using the Business Directory Plugin:

The Business Directory plugin.

Be prepared to offer your help to others as well. Networking is a two-way street, and you'll have more success if you show that you're willing to share your time and resources.

8. Self-Confidence

Finally, if you're going to be successful over the long term, you'll need to be your own biggest fan. Without self-confidence, it will be challenging to put your other valuable traits to good use.

Self-confidence can help with decision-making, which you'll have to do a lot of. Being confident in your ability to make the right choices can help you stay the course when things aren't going your way.

Working on building up some of the other characteristics we've mentioned should positively affect your trust in yourself. As you gain more knowledge, develop your self-discipline, and grow your network, you'll increase your confidence as well.


When starting a membership site, taking a personal inventory can be just as important as developing a business plan. You can lean into your strengths and build strategies to compensate for your weaknesses while you work on self-improvement.

We covered a lot of ground in this article, but building self-confidence may be an important first step for many new entrepreneurs. Learning to trust yourself can make it easier to work on other aspects of your personality, as well as reaching out to build your network and identifying and taking calculated risks.

What characteristics do you have that help to make your business a success? Share them with us in the comments section below!

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Categories: Advice
About John Hughes

John is a blogging addict, WordPress fanatic, and staff writer.