When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website's conversions.
While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention to the actual names of their membership levels.
In this post, we'll offer you a few tips to help you create engaging membership level titles that will encourage your customers to join your membership program.
Consider Your Membership Site Offerings
The first thing you want to do when creating and developing your membership levels is to think about what your particular membership business is all about. Do you sell online courses? Resources and materials? Box subscriptions?
The things you offer in your membership business should have an impact on how you label your membership levels. For example, if you provide online courses, you might use academic titles such as “Freshman,” “Sophomore,” and so on. If you sell monthly box subscriptions, titles such as “Bronze,” “Silver,” etc. would make more sense.
Keep It Simple
The last thing you ever want to do is confuse your customers, so you don't want to use big, long, complicated words in your membership titles. If you pay attention to other membership sites, you'll notice that they keep things short and straightforward.
The titles typically are one or two words, and they don't include long or complicated words. Short and sweet is the name of the game when it comes to titling your membership tiers.
At each membership level, make sure that your potential customer understands what they're getting. When you title a membership level, don't just use “Level 1, Level 2” and so on. Use your titles as a way to explain what each level offers and how each differs from another.
As mentioned above, let's say you have a membership site that offers online courses. Your level one title might be “Freshman,” indicating that this level is for a new learner who wants to get their feet wet and learn the basics. Your “Sophomore” level, on the other hand, may be a more advanced level where your customer has more interaction with course instructors.
Excite Potential Members
Again, “Level 1, Level 2” membership titles are not exciting, they don't tell the user anything about the levels, and they won't inspire potential customers to join your website. Ensure that your membership levels make customers excited and anxious about signing up.
Referring to our courses example again, titles like “Freshman,” “Sophomore,” and so on give the impression that users gain in seniority as they progress through levels or purchase one membership over another. Well-written labels can even persuade your current customers to upgrade their memberships.
Consider What's Attractive To You As A Customer
Put yourself in the customers' shoes, and think about what would inspire you as a customer. No one wants to be presented with dull, corny, or unoriginal options. Stop and think about how a customer would feel about the titles you give your membership options. Doing so will help you determine whether your titles are on point or need a bit more work.
The titles of your membership levels may not seem like a big deal, but they can make a HUGE difference in your membership business. We hope the tips above will help you create robust, engaging titles for your membership levels.
How did you title your membership tiers? Tell us in the comments!