Bringing traffic to your website can be difficult even at the best of times. Therefore, itβs vital you put measures in place to help you reconnect with visitors once theyβve left your site. Otherwise, all that effort of generating more traffic to your website is wasted.
Ways of getting those visitors to return after theyβve left is the topic weβre covering in this article. After all, no matter how excellent your membership program and how enticing your marketing copy, thereβs a good chance first-time visitors to your site wonβt be quite ready to take the plunge into membership. Often, they need a few visits before theyβre sure that what youβre offering is the best option for them.
Why Work on Bringing Visitors Back to Your Membership Site?
Once a visitor has signed up and becomes a member, theyβre sure to return to your site whenever they want to access your content. Plus, youβll be able to send them notifications via the email address they used to sign up each time you have something to share with them.
However, for visitors who donβt become members, by default, you have no way of contacting them and encouraging them to return to your site.
The Stats: How Many Site Visits Before a Potential Member Signs Up?
Although the numbers vary depending on your source and the type of website being studied, shoppers reportedlyΒ visit a website nine times before deciding to buy.
If youβre using Google Analytics to optimize your membership site, you may be able to track this yourself using the Sessions to Transaction metric. If not, itβs safe to assume not all new visitors are signing up immediately.
Membership sites are different than ecommerce stores, of course, but even if it takes potential new members two visits before theyβre ready to sign up, itβs well worth putting in the effort to facilitate their return for that all-important second, third, or fourth visit.
If youβre working on gettingΒ more traffic to your membership website using SEOΒ andΒ social media marketing, it makes sense to do all you can to encourage new visitors to return to your site at a later date.
So letβs look at how to do just that in our guide on how to increase return visits to your WordPress membership site.
Use the MemberPress Reminders Feature
One pretty cool feature of the MemberPress plugin is its ability to send out automated emails on certain triggers.
For example, you canΒ increase membership retention ratesΒ by automatically notifying members when their subscription is about to end or when their payment method is expiring.
However, you can also use theΒ automated email reminders in MemberPressΒ to contact potential new members whoβve abandoned the sign-up process. Perhaps their browser crashed midway through signing up or they didnβt have their payment details on hand. Or maybe they were called away before they joined your site and forgot to return.
For whatever reason, abandoned shopping carts are a real problem in the world of ecommerce, withΒ some studiesΒ putting the rate of shopping cart abandonment as high as 80 percent. This could be affecting your membership site, too.
However, by setting up a quick reminder using the Signup Abandoned trigger in MemberPress, your site will automatically send a custom email to anyone who got as far as entering their email address but didnβt complete the registration process.
When it comes to set-and-forget ways to encourage potential new members to come back to your site, it doesnβt get much better than this.
Use an Enticing Lead MagnetΒ to Create an Email List
Another tried-and-tested way to keep in contact with website visitors is toΒ set up an email list. Then, once a visitor has joined your list and entered your funnel, you can send them emails whenever you want.
The best email marketing services make it easy toΒ create a sequence of messages that are automatically sentΒ to new subscribers in the days after they join your list. This allows you to slowly drip useful content to potential new members before asking them to return to your site and sign up.
Donβt forget that in order to encourage visitors to join your list, youβll have to offer them a reward for doing so. OurΒ guide to lead magnets and email optin incentivesΒ should help you come up with an effective reward that turns more of your visitors into email subscribers.
Promote Your Social Media Profiles
Encouraging visitors to follow you on social media is another great way to maintain a connection with them once theyβve left your website.
Whether youβre on Facebook, Twitter, or Instagram, thereβs a good chance a portion of your audience is using at least one of these platforms. If you make it as easy as possible for them to follow you on social media, you increase the chances of them finding their way back to your site, either through direct messaging or seeing something interesting youβve shared with your followers.
Remember to display a link to your membership site on your social media profile, and whichever platform you choose, be sure to post on a regular basis to increase the chances of your content being seen by your target audience. A free WordPress plugin, likeΒ Social Icons Widget, can help you quickly add buttons that link to your profiles on all the main social networks.
Add a Blog to Your Website
The more content you publish on your website, the greater the chance someone will find your site via search engines, like Google. Not only that, butΒ publishing a steady stream of interesting articles gives visitors a reason to come back and see what youβve published next. Visitors may even subscribe to your RSS feed and follow your blog in an app likeΒ Feedly.
Adding a blog to your membership site, enabling comments on your blog posts, and taking the time to respond to readers can also help bring visitors back to your website. Plugins and services likeΒ Comment Reply Email NotificationΒ orΒ DisqusΒ ensure that anyone who leaves a comment is informed when a reply has been published. This not only reminds them of your site but also gives them a reason to return.
Facebook Remarketing
Another way to reconnect with your audience once theyβve left your website is to use Facebook remarketing. If youβve ever been to an online shop only to then start seeing adverts for that store on social media later on, youβre looking at remarketing, or retargeting, in action.
It is something you can also easily implement on your website. And you donβt need to spend much to get started, either. Once you start seeing an ROI on your campaigns, such as increased membership sign ups, you can begin investing more in this form of social media marketing.
If youβd like to know how to get started with this type of advertising, check out this guide onΒ how to create Facebook remarketing campaigns for WordPress. It will have you up and running in no time.
Final Thoughts
We hope these tips will help you keep visitors coming back to your website until they are ready to join your membership program.
In addition to using the MemberPress reminders features, creating an email list, and using social media, you can also check out our guides on theΒ best membership site marketing tactics to grow your audienceΒ and how toΒ turn more of your free visitors into paid members.
Are you ready to implement a system that brings more of your one-time visitors back to your membership site? Let us know in the comments below.
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