Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today weβre …
Continue ReadingHow to Measure Social Media ROI, Part 1
A few weeks ago we talked about how to review social media metrics. As stated in our post, metrics are βthe data you gather and use to measure the performance of your social media campaigns and what …
Continue ReadingHow to Price Memberships (Part 2): 4 Important Insights
Welcome back for part two of our series on how to price your membership site subscriptions. In part one, we talked about the anchoring effect and some consumer psychology behind spending …
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