In a membership site, your membership levels are super important. The way your membership levels are set up can easily impact your membership website's conversions.
While creating the membership levels and benefits that go with them are a big deal, one detail that online business owners tend to forget about is the actual names of their membership levels.
In this post, we are going to offer you a few tips to help you create engaging level titles that will encourage your customers to join your membership program!
Consider Your Membership Site Offerings
The first thing you want to do when creating and developing your membership levels is to think about what your particular membership business is all about. Do you sell online courses? Resources and materials? Sponsorships? The things you offer in your membership business can significantly impact how you will label your membership levels.
Keep It Simple
The last thing you ever want to do is confuse your customers, so the last thing you want to do is use big, long, complicated words in your membership titles. If you pay attention to other membership sites, you'll notice that they keep things short and straightforward. The titles typically are one or two words, and they don't just long or complicated words. Short and sweet is the name of the game when it comes to titling your membership tiers.
In each membership level, make sure that your potential customer understands what they are getting. When you title a membership level, don't just use “Level 1, Level 2” as membership labels, try to use those titles as a way to explain what they offer and how they differ! For instance, let's say you have a membership site that offers online courses. Your level one title may be “Freshman,” indicating that this level is for a new learner who wants to get their feet wet and learn from some of your courses, while your “Sophomore” level may be a more advanced level where your customer can have more interaction with the course teachers.
Excite Potential Members
Again, “Level 1, Level 2,” membership titles are not exciting, and they do not make potential customers want to join your website! Ensure that your membership levels make your potential customers excited and anxious about joining your membership. These labels can even help you persuade your current customers to upgrade their memberships!
Consider What's Attractive To You As A Customer
Put yourself in the customers' shoes and think about what you would like to see from a business as a customer. No one wants to have dull, corny, and unoriginal options. Those are the types of scenarios that customers run away from! Stop and think about how a customer would feel about the titles you give your membership options, and this will help you to determine whether your titles are right on point on need a bit more work.
The titles of your membership levels may not seem like such a big deal, but they can make a HUGE difference in your membership business. We hope the tips above will help you create robust, engaging titles for your membership levels.
How did you title your membership tiers? Tell us in the comments!