How to Create Great Blog Content

Here at MemberPress, we strive to give membership site owners helpful and relevant information. We’ve shared tips about blogging and how it can increase traffic to your site and lead to sales. But your blog won’t be successful if you’re not sharing valuable and original content. So, today, we’re sharing information on how you can create content that keeps your readers coming back. Additionally, we’ll share what you can do to bring in new readers and how you distinguish great content from slush.

Content creation can be a daunting task. In a world of instant information—and information overload—you don’t want your blog to fall into the cyber abyss. You and your business are unique, and if you create content that focuses on what sets your business apart from the rest, your blog will stand out too.

The Basics

Here are five basic, tried-and-tested tips for producing great content:

  • Create catchy headlines.
    You know what these are—headlines that pique your interest, entice you with promises, and present something so outlandish you just can’t help clicking on the link. These are what catch the reader’s eye—no matter how good your post is, it won’t get read unless the title grabs the their attention first.
  • Keep it short and easy-to-read.
    In today’s world, no one has time to ready a lengthy article. You’re competing against thousands of other blogs—but not only that, other forms of social media. Consider using bullets (like this post!) to break up monotonous paragraphing.
  • Use visuals such as photos, infographics, and videos.
    A picture is worth a thousand words, right? Visuals tell your story at a glance and break up your text, giving the reader’s eye a break.
  • Be consistent.
    We’ll talk more about blog schedules below, but be sure you post consistently. If you capture a reader with one post and they come back for more but it takes you days or weeks to post another, you’ll probably lose that reader (that time thing again—they could conceivably get the information elsewhere).
  • Be original.
    This is big. Don’t rehash what someone else has written. Make it unique to your company, your product, and your readers. Create content they can find only on your blog as it pertains to their business. Additionally, avoid scraped content and content farms like the plague! Google doesn’t like it, and your readers won’t appreciate it.

    • Scraped content is content you’ve cobbled together from other blogs or sources. Think back to your college English classes. You were required to research but punished for plagiarism. So do your research but use it only to support original ideas.
    • Content farms are services that provide (generally) poorly written content for a fee. Your time writing original content will likely be more cost-effective in the long run.

What Should I Post?

Of course, you want to write about your industry, but you’ll also want to find new, interesting, and informative ways to write about it. What do you look for when deciding which posts you’ll read? Probably a catchy headline. In addition to the headline, think about what a certain blog does to make you read their posts and to come back again and again. Read other blogs regularly to glean ideas and inspiration from them. And if you become interactive with the blog, you may see one of your posts get featured on it! (More about guest posting later.)

Coming up with original content on a daily basis is time-consuming and, frankly, hard work. Like any writer, you’re bound to experience writer’s block every now and then. That’s why having a blog schedule will help you organize your posts and ideas. And your posts don’t always have to focus on your business or product, specifically. In fact, readers may find such a practice redundant, and so will you if you’re writing all the content. Mix up your posts so that each day features a different theme. Write about news in your industry, spotlight a client, conduct case studies and product reviews, and invite guests to post. Having guest posts can help both your blog and business in multiple ways. Your guests’ readers will be directed to your site to read their articles, and if you return the favor and write a post for another blog, that blog’s readers will be exposed to you and your company.

Recycling content isn’t a bad thing either. In fact, it’s one thing you can use on a weekly basis (#TBT, anyone?) so your new readers can read the older—but awesome!—content you’ve written in the past. Another theme you can feature is your ongoing success. Sure, there’s the original story about how you started your business, but there are also your other successes as the business has grown. Remember the tip about reading other blogs to be inspired? Your blog can be someone else’s inspiration! If you’re running out of things to write about, ask your readers what they want to learn from you. You’ll probably get a whole slew of ideas.

As a membership site, there’s one more thing you’ll want to keep in mind: Don’t give away the farm! Use your blog as a teaser to entice clients to come behind your membership wall for more in-depth content, such as full-length video lectures, workbooks, and other valuable resources.

Do you have content-creating tips? Share them here! We, as well as our readers, would love to know what’s bringing readers back to your blog.

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About Lindsay Flanagan

Lindsay Flanagan is a senior editor and project and social media manager at Eschler Editing. She earned her Master of Arts in English and Creative Writing and spent over a decade working in higher education before joining the Eschler team. She and her husband are the proud parents of two brilliant daughters and make their home in Heber, Utah.




    May 24, 2016

    Great reminders Lindsay! I always need a kick in the pants to remind myself of why blogging is so crucial for my business. Thanks!

      Lindsay Flanagan

      May 26, 2016

      Thanks, Esha! Keep at it! :)