Hi! Blair here,
Today I’m proud to announce that WishList Products has joined Caseproof! This means the powerful membership plugin WishList Member™ and LMS plugin CourseCure are now part of our growing family of products.
If you’ve been paying attention, you know we acquired the amazing enterprise-grade plugin MemberMouse in February.
As with MemberMouse – and like all Caseproof products – WishList Products is now part of the WPBeginner Growth Accelerator, led by my good friend and investor, Syed Balkhi.
This is a big deal. WishList Member™ is THE ORIGINAL membership plugin… truly ahead of its time. And it’s now in great company alongside Caseproof’s flagship product MemberPress and sister product MemberMouse.
I couldn’t be more excited to be part of the new, combined team set and ready to help WishList Member™ make history… again!
To be 100% clear, as with MemberMouse and MemberPress, our goal is not to discontinue WishList, or to combine it with another membership plugin.
One thing we will do, though, is fold the powerful LMS plugin CourseCure into WishList Member™, making it a full-featured and robust monetization solution later this year.
Our goal is to serve the amazing WishList customer base and grow the platform alongside our other products.
Why I bought WishList Member™
Here’s the thing. WishList Member™ was a pioneer. It was the first membership plugin I ever used, and it really inspired me to get more involved with WordPress.
It showed me that a plugin could be a powerful catalyst, capable of transforming WordPress into a highly sophisticated membership platform.
Ever since then (and all the while growing my own membership plugin, MemberPress), I’ve had a soft spot for WishList Member™ – and its founders.
It has that certain “something”
The way I see it, business is an art. And companies and products are works of art.
Go ahead. Call me melodramatic, but if you’re an entrepreneur, you get exactly what I’m saying.
Like a great work of art, a product created and maintained by a team who has genuine affection for it is going to be vastly superior.
Add to the mix a real affection among the team for one another, and you’ve got a real game-changer on your hands.
There’s just something about it.
And I know that “something” is real because I’ve watched our team grow and evolve MemberPress into the most widely used WordPress membership and monetization plugin in the world over the past 10 years.
So when the opportunity to buy WishList came up, I was initially interested because (1) I knew the plugin, and (2) I’ve had a long-time friendship with its co-creator, Tracy Childers.
Then I had the chance to reconnect with the product and meet the team. I immediately (and with perfect clarity) recognized that certain “something” in WishList.
That was The Moment. That’s when I was ready to sign on the line. Zero reservations.
So when it comes to defining WishList, I’d say it’s much more about the “who” than the “what”. The plugin is amazing because its people are phenomenal – the ones who created it, and those who’ve kept it going all these years.
And I really mean all these years. Seriously.
Considering we’re rolling out the tail end of two decades, there’s no denying it: The staying power of WishList is IMPRESSIVE to say the least!
So What’s WishList all About?
It 2008, Stu McLaren and Tracy Childers set out with a vision to…
- help creators protect and monetize their valuable content, while
- providing a seamless experience for members at the same time.
More than 15 years later, WishList is STILL one of the most popular choices for building and managing membership sites on WordPress.
I’ve known Stu and Tracy since about 2009. Around 2011, before I started work on MemberPress, I *almost* signed on as WishList’s lead developer. But the timing just wasn’t right.
As it turns out, I’d have to wait 12 more years for the opportunity to work on WishList Member™ again.
I ended up being so busy with the Caseproof family of products I kind of lost touch with what WishList was up to. But when I got the chance to look at the current state of the project I was BLOWN AWAY!
Over the years, WishList Member™ has gone through MAJOR releases and feature enhancements to become what it is today – an exceptionally well-designed and developed product.
It has an extraordinary, user-friendly interface, robust feature set, and seamless integration with pretty much all the biggest ecommerce gateways out there.
For that and many other reasons, WishList is a great choice for all kinds of online businesses looking to get into memberships.
(And there’s a whole lot of those out there right now!)
A silver bullet solution, all the way around
WishList Member™ has an utterly impressive feature set. No boxes unchecked. No corners cut on quality.
- customized membership levels
- flexible pricing structures
- drilled down content dripping
- an almost endless list of integrations
- fine-grained content access restrictions capable of catering to the needs and preferences of any target audience
You could say with WishList, you get everything you’d expect from a Caseproof membership solution, but with a few amazingly unique features, like…
Built In Gamification (OH YEAH!)
As a trigger-based gamification system, WishList Member™ is the only WordPress membership plugin that includes a full system of Points and Badges for site gamification.
The interface’s modules let you set up trigger events for users to complete, such as joining a membership, leaving a comment, or completing a course. Once the user completes a trigger action, they can be awarded a badge or a specified number of points.
The user can then redeem their points in various ways – maybe use them as currency to buy access to membership levels, or acquire badges only accessible after earning a certain number of points.
As you can imagine, the engagement-inspiring possibilities here are endless.
The setup interface for creating, awarding, and assigning badges and points is extremely powerful, but also incredibly easy to use.
And – get this – WishList comes out-of-box with a set of auto-generated badges for common membership site events. So there's no need to hire a graphic designer to create your badges.
Users can start awarding default badges on day one, then sit back and watch engagement soar to the stratosphere!
If you’ll remember, the WishList Product set includes CourseCure, an online course builder and LMS with all the bells and whistles you could want, including the epic points and badges system I told you about above.
CourseCure also has things like…
- Course builder
- Quiz builder
- Progress tracking
- Course previews
- Built-in mobile responsiveness
CourseCure approaches courses differently than MemberPress Courses and has an appeal to a wide variety of business owners – especially those who are interested in gamification.
And, as I mentioned earlier, we plan to combine CourseCure and WishList Member™ this year.
Into the Future
The Caseproof culture revolves around a commitment to giving the amazing creators in the WordPress business community the best revenue-generating tools in existence.
This commitment is why…
- MemberPress is the #1 membership and monetization plugin for WordPress
- MemberMouse is a scalable, high performance membership and monetization plugin for membership sites in need of enterprise-grade tools
- Pretty Links and ThirstyAffiliates are the #1 affiliate link tracking plugins for WordPress, and…
- Easy Affiliate is a go-to solution for tracking and paying affiliates.
To keep our commitment vital, we’ve got to grow. And in the digital world, the fastest way to grow is to expand!
By expanding our reach and broadening our scope, we’re able to take our commitment to supporting the WordPress business community farther, wider, and to a greater number of developers and entrepreneurs.
That’s why in February we secured our acquisition of legendary enterprise-level membership plugin MemberMouse. And it’s why today we’re welcoming the WishList Member™ plugin to the family.
As with MemberMouse, the plan is to expand, enhance, and magnify the already-amazing WishList Member™ product.
With the upcoming CourseCure merger, we’ll make sure WishList remains a top choice for every online business looking for an efficient, affordable, and reliable membership, monetization, and LMS solution.
It’s really pretty simple. As with every Caseproof and WPBeginner product, the goal is to be the best and stay the best. So you can rest assured, that’s the plan for WishList Member™.
Thank you for joining us on this amazing journey!
CEO & Founder of MemberPress
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