Social Media

3 Ways to Outsmart the Instagram Algorithm

When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to…

4 Ways You Can Use Instagram to Drive Traffic to Your Website

By now, you’re probably aware of just how useful social media can be, particularly when it comes to promoting your website. You may even have developed an effective digital marketing strategy already, and started growing your brand’s social media presence. Still, how can you ensure that your followers are visiting your website? If your goal is to…

4 Ways Social Media Can Boost Your Membership Site

It’s no secret that in today’s digital world, the best way to reach your target audience is online. This makes social media one of the most powerful tools you have in your marketing arsenal – and it can benefit your site in more ways than one. When used effectively, social media can improve traffic, increase…

Using Social Media Sentiment Analysis to Really Understand Your Members

Have you ever wondered how your members feel about your membership site and business? How they truly feel? If you were a fly on the wall, you could probably learn a ton just listening to your customers’ casual conversations. We recently talked about the differences between social media monitoring and social media listening. And we…

How to Customize Your Facebook Ad Audience (In 5 Easy Steps)

Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it’s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don’t target the right people. To avoid that problem, you’ll need to learn how to identify your…