Social Media

Using Social Media Sentiment Analysis to Really Understand Your Members

Have you ever wondered how your members feel about your membership site and business? How they truly feel? If you were a fly on the wall, you could probably learn a ton just listening to your customers’ casual conversations. We recently talked about the differences between social media monitoring and social media listening. And we…

How to Customize Your Facebook Ad Audience (In 5 Easy Steps)

Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it’s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don’t target the right people. To avoid that problem, you’ll need to learn how to identify your…

4 Reasons You Need a Social Media Presence for Your Small Business

Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the…

3 Ways Your Brand Can Benefit From Using Instagram

As a business owner, more eyes on your website means more potential customers. However, it can be hard to attract visitors in the first place. Social media is one of the most effective ways to do that, but at the same time its users can be extremely fickle. For this reason, the best practices for social…

Social Media Listening: Ears On!

It seems like every day there’s a new fad in social media—a rising-star platform, a trending hashtag, a new social media term. Everything changes so quickly it’s becoming necessary to keep up with it in real time. And that’s where social media listening (sometimes known as “social listening”) comes in.  Wait, you’re thinking, you already…