Video can be a core component of a successful membership site. It's a medium you should definitely consider using if you aren’t already.
Adding video content to your membership site or online course has many benefits. These can include increasing the perceived value of your course and easing the intake and delivery of information.
On the other hand, getting started with video production can involve a steep learning curve. First, there’s the matter of selecting the right equipment. Then there’s getting comfortable in front of or behind the camera.
Learning how best to present and optimize your videos is vital too. You want to ensure your content doesn’t make too great a demand on your members’ internet connections and your web hosting arrangements.
Finally, you may also have some very valid security concerns about how to protect video content on your site and prevent it from being accessed by anyone other than your members.
In this article we'll address that point by looking at the best ways to protect your video content (YouTube and otherwise) on your website.
Choosing the Best Video Security Solution for Your Membership Website
By creating a solid platform, such as using WordPress and a membership plugin like MemberPress, keeping your regular membership content secure is easy.
However, when it comes to multimedia content, such as video and audio, things get a bit trickier. When you consider that your video content is often one of your most valuable assets, the concerns around protecting it are understandable.
Membership Video Content Security Concerns
Before we get to the best video security solutions, let’s first consider the two main concerns membership website owners often have when it comes to protecting their multimedia content:
- Video Downloading
- Video Hotlinking
Once a video is downloaded from your membership website, it can accessed long after a member cancels or requests a refund.
Not only could this downloaded video content be accessed by errant members, it could find its way onto download websites and become widely available for free. Your video content could even end up being repurposed as part of someone else’s membership product and sold as their own work.
Hotlinking – when someone links to your video from outside your membership site – is another real concern. Not only can it devalue your membership site, hotlinking can also cause your bandwidth usage and hosting costs to increase.
Sometimes your video content can be shared innocently enough, perhaps through a hotlink in an email, only for it to go viral. If this happens, it could cause your website to go offline due to the extra bandwidth being consumed.
If you weren’t worried about adding video content to your membership website before, you probably are now!
Thankfully, there are security measures you can take that will help protect the video content on your membership website or online course.
How to Choose a Video Protection Solution
Considering the security concerns above, you should look for three important features when choosing a solution to protect your site's video content:
- Password protection
- Domain-level security
- Link sharing protection
If you're using MemberPress, you won't have to worry about password protection on your site. However, it can come in handy when sharing your videos outside your protected area.
Domain-level security can be much more useful, as it ensures your videos can only be displayed on a website hosted on a specific domain. This prevents your videos from being inserted elsewhere and used as part of another website.
Link sharing protection is also important too, as it can prevent the URL or location of your videos from being shared outside your membership area.
So, now that you know what features to look for, here are two great solutions to check out.
Vimeo Plus & Pro
Vimeo Plus and Pro are easy, effective options for securing your videos. In addition to the intuitive user-friendly interface for uploading and managing videos, the platform's options include some great security measures.
With Vimeo Plus and Pro you can protect your videos with the help of:
- Password protection
- Domain-level privacy
- Private link sharing
- Private, unlisted review pages (Pro only)
The Pro version also allows you to monetize your videos by selling and renting them out.
The Plus package is available for $59.95 per year, while the more densely featured Pro plan costs $199 annually. A risk-free 30-day trial is available for both options.
MemberPress AWS for WordPress
If you need to protect the video content inside your membership area, using a membership tool that integrates with an external file hosting service might be a better option.
Combined, the popular WordPress platform and a professional membership plugin like MemberPress give you a flexible way to manage the protected areas and content of your site. However, hosting video files inside your WordPress Media Library isn’t always the best option due to performance and security issues.
Also, hosting your video content externally and then inserting it into the protected pages of your membership site can cause security risks if implemented incorrectly. While the membership pages of your site will be protected with a plugin like MemberPress, the embedded video content may not.
Therefore, one suitable solution is to use the free MemberPress AWS add-on to secure your video (and audio) content effectively. As the name suggests, the AWS add-on integrates with the Amazon Web Services cloud-computing platform.
This gives you the opportunity to host your videos with Amazon’s affordable cloud service and display them securely inside your membership area.
The additional features of the MemberPress AWS add-on allow you to:
- Secure the files hosted on the Amazon S3 servers, including videos
- Make use of expiring links
- Enable download prevention
- Disable viewing outside your membership area
Not only does the MemberPress WordPress plugin provide you with bulletproof security for your self-hosted membership site content, it also integrates with the powerful and cost-effective Amazon Web Services (AWS) cloud computing tools.
Other Video Security Tools to Consider
The above options make it easy to secure your video files a number of different ways. Unfortunately, those who are committed to stealing your video content may still be able to find a way around your security measures.
The good news is there are some additional tools you can make use of to further strengthen the security of your membership site, especially when it comes to video.
One option is the CopySafe Web tool from ArtistScope. This product claims to protect your website and its content from all print screen and screen capture software. CopySafe Web isn’t cheap, but if you're serious about security, it could be a price worth paying.
For even greater levels of protection for your membership site, you may want to consider the Site Protection System tool, also from ArtistScope. This software protects not only your video but all the content on your website.
Final Thoughts on How to Protect Your Video Content
Once you get over the initial hurdles, video content can be quicker to produce, while also increasing the value of your membership site. Therefore, it’s definitely a format you should consider if it fits into your project.
Keep in mind that no solution is 100% secure. But by choosing from the above options, you should be able to do enough to prevent the majority of your users from making your video content available outside your membership area.
How do you plan to protect video content in your membership website? Please share your thoughts in the comments below.
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