The business coaching boom is here. And experts are cashing in. Discover the blueprint used by this mom of twins to build a successful coaching business with MemberPress
Every industry has people who’ve figured things out the hard way. They’ve built systems, solved problems, made the mistakes and fixed them.
And now they’re cashing in on all their hard-earned experience by packaging that knowledge into online coaching businesses.
The model is simple: take what you know, teach it to others, and charge for access to:
- Weekly calls,
- Video lessons,
- Templates,
- Community.
- And more
It’s scalable. It’s profitable. And with the right tools, it practically runs itself.
But going from “expert” to “online coaching business” isn’t obvious. You need a way to deliver content, manage members, handle payments, and automate the whole thing.
That’s exactly what Nicole McCance figured out.
Meet MemberPress Superstar Business Coach: Nicole McCance
Nicole spent years mastering the business side of running a therapy practice. She scaled from solo practitioner to 55 therapists and 24 rooms – a 7-figure business. Then she sold it.
But she wasn’t done.
She realized the systems she’d built (hiring, marketing, operations, sales) were exactly what other therapists were struggling to figure out.
“They said therapists don’t know anything about business. What if I became a business coach and gave it all to them? A business coach changed my life. That’s what I’m going to do for the rest of my life.”
So she took everything she knew and brought it online.
McCanceMethod.com
The McCance Method is a business coaching program for therapists who want to scale their private practices.
But instead of just teaching concepts, Nicole hands over the exact systems she used.
“Every single process from my clinic, I hand it to them. Here’s my employee manual. You don’t have to create your own. Here’s my sales process. And then they get digital marketing, website, HR, accounting, a lawyer. And it just saves them years.”
Members get:
- Weekly group coaching
- 100+ video lessons on systems, hiring, marketing, and growth
- Done-for-you templates: employee manuals, contracts, sales scripts
- Expert resources: HR, accounting, legal, marketing
- Online community
- CE credits approved by the Canadian Psychological Association (CPA) and the National Board for Certified Counselors (NBCC)
But first, she had to figure out how to deliver all of this online.
The Content Hub: Where Everything Lives
Nicole’s tech team recommended MemberPress.
“He said MemberPress is just so easy to plug in. And that made everything streamlined so I could grow so quickly.”
MemberPress became the backbone of her coaching business: member signups, content hosting, and automated enrollment.
“I hosted all of my learning lessons and videos on MemberPress. It’s really robust. We have 100+ videos in there. And I love it.”
MemberPress Tools for Business Coaches
Here’s how Nicole and business coaches like her are using MemberPress to power their programs:
MemberPress Courses & CoachKit™
All of Nicole’s video lessons are organized through MemberPress Courses. Members track their progress, complete lessons in order, and pick up where they left off.
Use CoachKit™ to create cohorts, track client milestones, habits, and progress right on your site.
Quizzes and Certificates
The McCance Method is approved by the NBCC to offer CE credits. MemberPress handles the proof.
“MemberPress does quizzes so they can prove ‘I did the course.’ And it also gives them a certificate. This has been – oh my gosh – like what a godsend.”
MemberPress Downloads
Use MemberPress Downloads to deliver templates, worksheets, contracts, and checklists. Everything stays organized, protected, and easy to access.
Seamless Checkout and Automation
For a busy mom of twins, like Nicole, automation isn’t a luxury, it’s survival.
“The checkout page is connected to Stripe, which is connected to ActiveCampaign, which is my email platform, which sends them their membership. And I don’t do anything. I’m hanging out with my kids when this is happening.”
ClubSuite™
Add community features like groups, forums, and member directories to your membership site. Members connect with each other, ask questions, and build relationships – all without leaving your site for Facebook or Slack.
The Impact: “Life-Changing” Results
Nicole’s hard work and streamlined setup have enabled her to build a business that sees real, measurable results:
“I loved therapy, but I was made to be a business coach. Because it’s more tangible. When someone’s feeling better emotionally, I couldn’t really see it or touch it or measure it. But I can see that we just opened up a second location. We have almost 100 5-star Google reviews.”
And empowering others to build successful businesses of their own is its own reward:
“A parent who has two kids with autism who can now afford special schooling for them. Rachel from Ottawa increased her revenue by 55% last year. It’s truly life-changing.”
Visit McCanceMethod.com to learn more about Nicole and her programs.
Feeling Inspired? Turn Your Expertise into a Coaching Business
Have years of expertise in your field? Maybe you’re a therapist, consultant, or professional who’s mastered something others struggle with.
Here’s how to turn that knowledge into a coaching membership:
1) Identify what you’ve figured out
What do people always ask you about? What have you systematized that others are still struggling with? That’s your curriculum.
2) Package your expertise
Take your processes, frameworks, and templates and organize them into a teachable format: video lessons, downloadable resources, and live coaching calls.
3) Set up your membership site with WordPress
You’ll need:
- A domain name
- Web hosting
- A WordPress installation
4) Install MemberPress
Purchase a MemberPress plan, download the plugin from the Account page, and install it on your WordPress dashboard.
5) Build your coaching program
MemberPress makes it easy to create and sell coaching programs right on WordPress:
- MemberPress Courses: Organize your video lessons and learning modules
(Top tip: use the AI Course Generator to help build out your curriculum) - CoachKit™: Set up cohorts, track client progress, milestones, and habits
- MemberPress Downloads: Deliver templates, PDFs, and resources
- Quizzes and Certificates: Prove completion and offer credentials
- ClubSuite™: Create a private community where clients can network and share their tips and experiences
6) Automate the business side
- Link your payment processor (Stripe, PayPal)
- Set up membership levels and pricing
- Connect your email service provider and create automated email sequences
- Let MemberPress handle signups while you focus on coaching
Your Expertise Deserves a Business
Nicole didn’t start with a tech background. She started with 15 years of solving problems that other therapists were still stuck on. The tech just had to get out of the way.
That’s what MemberPress does. It handles the membership infrastructure (content delivery, payments, automation, community) so you can focus on what you actually want to do: coach.
You’ve already done the hard part. You’ve built the expertise. Now it’s just a matter of packaging it with MemberPress.
Get MemberPress Today!
Start getting paid for the content you create.
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