9 Top Selling Digital Products to Boost Your Online Business

Discover the top selling digital products that can boost your profits. Unlock limitless growth with these actionable insights and elevate your business today.

As an online business owner, your potential for growth is virtually limitless. Unlike offline businesses that grapple with physical space constraints, you have the freedom to expand your product offerings effortlessly!

For instance, if you sell fitness courses online, you can also sell related digital products like ebooks on nutrition, workout plans, or even downloadable fitness trackers.

These products complement your core offerings and provide additional value to your customers, making your business more versatile and profitable. 

In this blog, we’ll explore various digital products that can help you expand your online business. Keep reading to discover how these options can drive more sales and growth.

Benefits of Expanding Your Digital Products

Offering multiple digital products on your website can increase sales and reach a bigger audience. It can also increase your brand’s online visibility by reaching out to audiences with different interests. 

Here are some common benefits businesses enjoy after introducing multiple digital products on their websites:

Broaden Your Reach

The more products you sell on your website, the wider the audience you’ll be able to reach. With digital products, you remove geographic constraints and eliminate shipping limitations. 

This broad reach allows your business to quickly expand its market without additional logistics. As a result, you have more time to focus on product development and user experience.

Scale with Ease

Since there’s no need for physical stock, you can increase sales without inflating production costs. That’s why scaling an online business that sells digital products is always easier than scaling a physical business.

You can sell the same digital product an infinite number of times without putting any extra investment into the product.

Since you are not worrying about budget or physical stock, there’s practically no limit to how high you can scale your online business by selling digital products. 

Rapid Product Development

Being able to develop products rapidly is yet another wonderful benefit of selling digital products.

They can be developed and updated faster than physical goods, allowing your online business to respond quickly to market trends and customer feedback. 

This agility ensures that your offerings remain relevant and competitive. This keeps your users more engaged and loyal to your brand since they get new, valuable products from you. 

Increased Profit Margins

As we have mentioned, digital products cost less to create and market, and because of this, you can expect better profit margins. These increased margins enable reinvestment in your business, further fueling growth and innovation.

Data-Driven Insights

Selling digital products online provides valuable data on customer preferences and behavior. This data can be analyzed to improve product offerings, customize marketing strategies, and optimize the user experience, leading to increased sales and customer loyalty.

9 Highest Selling Digital Products

While the best digital product for your business will vary based on your niche, there are certain products that can benefit virtually anyone. We’ve researched and compiled a list of these versatile options just for you. 

Online Courses

Transform your expertise into an online course.

For instance, if you’re a B2B business selling nail tech equipment, consider creating courses on how to optimally use your equipment.

This not only enhances your clients’ skills but also leads to better results and happier customers, adding value to your product offerings.

Coaching Programs

Offer tailored coaching programs that resonate with your audience.

If you’re a fitness trainer, you could create a program that focuses on helping clients set and achieve their fitness goals through personalized guidance, accountability, and meal planning.

Incorporate weekly check-ins to maintain engagement and foster a community.

Memberships

Build a subscription-based membership site around a niche interest.

For example, if you specialize in digital marketing, you could offer members access to exclusive webinars, resource libraries, and monthly strategy sessions.

This ongoing support encourages loyalty and provides a consistent revenue stream.

Stock Photos and Graphics

If you’re a photographer or graphic designer, create stock photo bundles tailored to specific industries, like real estate or food.

A collection of high-quality images that businesses can use in their marketing can be incredibly valuable.

Consider offering seasonal updates to keep content fresh and relevant.

Digital Printable Artwork

Create and sell downloadable art prints that cater to current trends, such as motivational quotes or personalized nursery decor.

If you’re an illustrator, think about offering custom designs that parents can personalize with their child’s name and birthdate, making it a perfect gift for baby showers.

Music and Audio Files

If you’re a musician, sell original tracks that creators can license for their projects.

For instance, offer a collection of upbeat background music for YouTube videos or relaxing soundscapes for meditation apps.

You could also create tailored sound bites for businesses looking to enhance their branding.

Digital Templates

Design templates that streamline tasks for your audience.

For example, if you’re a business consultant, create a series of business plan templates that startups can easily customize.

Offer these as part of a starter kit to help entrepreneurs hit the ground running.

Ebooks

Write and sell ebooks that provide valuable insights and actionable advice relevant to your audience.

For example, if you’re a lifestyle blogger, consider creating an ebook titled “The Ultimate Guide to Sustainable Living” that shares practical tips, recipes, and resources.

Or if you’re a financial advisor, consider an ebook titled “10 Strategies for Financial Independence.”

This not only positions you as an authority in your niche but also allows you to monetize your expertise.

Additionally, consider bundling your ebook with a companion workbook or printable resources to help readers implement the strategies in their own lives.

Video Content

Create engaging video content, such as tutorials or behind-the-scenes insights. If you’re a chef, consider developing a series of cooking classes focusing on specific cuisines or techniques.

Offer access to these videos as part of a subscription service, keeping your audience engaged and coming back for more.

How To Sell Digital Products Easily 

If you have a WordPress site, there’s an all-in-one plugin that enables you to sell any and all of the above-mentioned digital products!

Introducing MemberPress.

MemberPress is specially designed to let you

• paywall and restrict access to your content,
• create membership tiers,
• build online courses,
• sell downloadable
• run coaching programs
• and more!

A huge number of online businesses are using MemberPress to sell digital products on their WordPress sites.

Here’s a look at some of the ways you can use MemberPress features to offer digital products on your site and optimize sales:

Protect and Drip Content

One of the standout features of MemberPress is its ability to protect your digital content. You can restrict access to certain pages, posts, videos, or downloadable products to paying members only. 

Additionally, you can use the drip content feature to release material over time, keeping your audience engaged and coming back for more. This is particularly useful for online courses or ongoing membership sites.

Set Up Subscriptions & Membership Tiers

Set up recurring subscription payments and get a steady income stream for your business.

MemberPress also allows you to create different membership levels, offering tiered access to your digital products. This is perfect for businesses that want to offer various levels of content access or services. 

MemberPress makes it simple to manage subscriptions and provide value to your customers.

Easily Build Online Courses

MemberPress includes a powerful learning management system. You can create, manage, and sell courses directly through your website, complete with quizzes, progress tracking, and certificates of completion.

Create Powerful Coaching Programs

MemberPress CoachKit™ is packed full of features ideal for running an online coaching program including:

• Habit and milestone tracking
• Schedule cohorts
• Set the capacity of each cohort
• Create in depth programs that include courses and other materials.
• Assign coaches to cohorts
• Send direct messages to students
• Automate messages to keep students on track with their program

Sell Digital Downloads

With the MemberPress Downloads add-on you can sell files to download from your site such as:

• Photos
• Digital art
• Ebooks
• Video files
• Audio files
• Printable reports
• Templates

Integrate Payment Gateways Effortlessly

MemberPress integrates seamlessly with popular payment gateways like PayPal, Stripe, and Authorize.net. T

his means you can start accepting payments from customers around the world without any hassle.

Get Comprehensive Reporting and Analytics

Understanding your customers and their behavior is crucial for growth. MemberPress offers detailed reports and analytics, allowing you to track sales, monitor subscription growth, and understand which products are performing best.

This data-driven approach enables you to make informed decisions about your product offerings and marketing strategies.

Coupons and Promotions

MemberPress allows you to easily create and manage coupons to attract new customers or reward loyal ones. Offering discounts or special promotions can be a powerful tool to increase sales and grow your membership base.

Examples of Sites That Use MemberPress to Sell Digital Products

Take a look at these real-life examples of online businesses that use MemberPress to sell their digital products.

Paul Sklar XFit

Leading authority in sustainable strength training, Paul Sklar uses MemberPress to manage Xfit 365 coaching program.

Members also get access to his ebook with practical advice on how to develop and maintain their fitness and strength year after year.

Dan’s Tutorials

Dan’s Tutorials is a membership site aimed at empowering Apple users to make the most of their devices.

Dan uses MemberPress Courses to create his tutorials and uses MemberPress to sell unlimited access to all his content and live webinars and lessons.

Christina Jones Photography

Christina Jones Photography is a great example of a successful stock photography

Christina offers three subscription levels. These include branding sessions, monthly and quarterly retainers, and product photography.

She has made her photography skills a compelling digital product, making revenue from it using the subscription models. 

Worship Drum Samples

Worship Drum Samples has found a perfect niche in providing drum samples to churches across the globe.

Members to their site can download high-quality audio files of their digital samples.

Want more use cases? We’ve compiled a list of 100+ MemberPress customers who are making money online today.

 

Make More Revenue By Including Top Selling Digital Products Today!

We hope this blog helped you understand the incredible potential of digital products to boost your online business. From ebooks and audio files to online courses and membership sites, the possibilities are vast. 

We’ve highlighted how these products not only broaden your market reach but also offer scalability, higher profit margins, and data-driven insights that can double your online sales, if not more. 

If you’re ready to take your online business to the next level, MemberPress can be the perfect tool to help you do that. With its extensive features, MemberPress provides everything you need to manage and sell digital products efficiently. 

Don’t forget to let us know in the comments about the digital products that work best for your business.

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