When you have an online business, especially a membership business, it's rare that you actually get a chance to meet your customers in person.
One great way to connect with your membership site customers and build new relationships is by hosting a meetup!
A meetup is an event where you can gather your customers together in one room to network, learn, and just have a great time together. Sometimes meetups involve a speaker, a networking aspect, or just a fun activity for the group to do together.
Meetups can be a lot of fun, a great way to share your online business with the public, and an excellent means of customer retention. However, it can also be a lot of work. In this post, we will give you a few tips to help you create a successful meetup that your online customers will never forget!
Ensure You Have Enough People Interested in a Meetup
When you start to build up your customer base and create loyal customers, it can be easy to set the stage for a meetup. However, sometimes, you need to make sure your customers are interested in having the event, or else you will find yourself highly disappointed.
So before you set any major plans in stone, take a poll or send out emails and ask your customers if they would be interested in getting together in person. Don't be afraid to ask them what activities they like, where they are located, or what food they like. All of this will get them excited about the event and make an attempt even more worthwhile.
Give Yourself Time to Plan
One of the biggest mistakes people make when planning an event is assuming that they can just throw something together in a short period and that everything will work out. Never EVER underestimate the power of planning. You will thank yourself for it later.
Carefully map out your plan for the event – what kind of vibe do you want to have? What venues fit that vibe? Will you have to go out of town for the event? Where are most of your members located? How much do you want to spend? Do you want it to be a paid or free event? There's a lot to think about!
Giving yourself at least a few months in advance to map things out will help you to have a better event and make your customers have a worthy experience.
Don't Overwhelm Yourself
Another thing that people tend to do when hosting a live, in-person event is that they go too big too early. It's great to want to have a spectacular event that will impress your customers, but you also don't want to bite off more than you can chew, and your event turns into a big bust.
It's okay to start small and simple! Begin with a simple meetup at a restaurant and have a nice mixer. It's simple, straight to the point, yet still, something that you and your customers can enjoy. Then, if your guests really enjoyed it and expressed interest in doing it again, you can make your event a little bigger each time.
Don't Take Things to Heart
When you are dealing with online customers that are potentially spread out across the country or the world, you have to understand that not everyone will be interested or able to come to the meetup. Sometimes you may not have the biggest crowd during your very first event. But that's okay! Don't let that get you down!
It's great to have dreams and goals of this massive meetup, but don't let it disappoint you if you don't have as many people as you expected or reach your goal – some things take time, that doesn't mean you are a failure. Just keep pushing, and you'll have the meetup of your dreams in no time!
Have Fun With It!
Last but not least, don't forget to allow yourself to enjoy the process! There is a lot of hard work that goes into planning and preparing for an event, but be sure that you allow yourself to unwind with your guests on the big day! Not only is this event for you to meet your customers, but it's also another way to celebrate you and your successful online business!
Event planning can be a lot of work, especially when you are transitioning from working online. But the great thing is that it isn't impossible. If you keep our tips in mind, you will be on your way to creating a successful meetup that is beneficial for you and your customers!
Have you ever planned or attended a meetup before? Tell us about it!