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Does SEO Enhance Social Media, or Does Social Media Enhance SEO?

Last spring we gave you an overview of what search engine optimization (SEO) is and why it’s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company’s online presence. So that got us wondering—just how intertwined are SEO efforts and social media campaigns? Can…

What is SEO?

A Brief Overview Think about the last time you went to find something online. You typed a few keywords into a search engine and up popped the top sites for your subject. Those top sites were determined by your search engine to be the most useful, trustworthy, and informative sites on the subject. Research shows…

What Not to Do When Writing and Editing Your Blog

Ever feel overwhelmed by all the things you have to remember when setting out to write a blog post? You’ve got to make it interesting, professional, eye-catching, original, unique, etc. There’s lots of advice out there about the things you can do to get more traffic and engagement. And then there’s advice about things to avoid—like…

Pinterest Is Your Next Favorite Business Social Media Platform

Using Pinterest for your business yet? If not, you’re missing out! Did you know there are more than 150 million pinners? That’s a huge number of potential clients and customers. Pinterest is the perfect sales tool because it is, as Pinterest itself asserts, “the world’s catalog of ideas.” Each “pin” is an idea—whether it be…

Creating Useful Content Calendars

You’ve spend a good amount of time crafting lots of perfect content. Now it’s time to share it on each of your social media platforms. If you don’t have a strategy to organize and schedule your content, you may be feeling overwhelmed and stressed about getting it out to your audience. Creating content for your…