Your website can never have enough members. However, you can't just sit back and expect people to come your way. For your membership website to grow, you'll need to try out different tactics to bring in new users.
Fortunately, there are a lot of ways you can attract new members. Affiliate programs, for example, tend to work wonders if you have the budget for them. Running a blog can also help users find you through search engines, and it's a low-cost option for new websites.
In this article, we're going to walk you through five tried-and-tested ways to get more signups for your membership website. Let's jump right in!
1. Set Up an Affiliate Program
If you want to drive aggressive growth for your membership website, an affiliate program can be the best way to do it. The reason affiliate programs are so reliable is because they reward members with cold hard cash:
There's no better incentive for your members to refer other people than a financial one. The only downside is that running a successful affiliate program often requires a sizable budget. Moreover, the larger your program grows, the more difficult it can be to manage.
To make your life easier, you'll want to use an affiliate management tool, such as Affiliate Royale:
This WordPress plugin integrates seamlessly with MemberPress. It enables you to set up and configure an affiliate program for your membership site, and offer the rewards you want.
2. Create Multiple Membership Tiers
There's a reason most services and websites offer more than one tier of memberships. Some people might be able to afford an expensive $36-per-month subscription, whereas others may prefer to stick with a $14 option:
Membership tiers enable you to capture as many potential subscribers and paying users as possible. The key with tiers is to make sure that every plan provides value, so members are always happy and might consider upgrading at some point.
For membership tiers to work, you'll want to design a pricing table that gives potential users all the information they need:
When using MemberPress, creating multiple membership tiers is a simple process. Keep in mind, however – offering too many options can be as bad as not offering enough. In our experience, having three membership tiers is usually a sweet spot.
3. Offer Seasonal Discounts
For a lot of people, their favorite part of the Christmas season is the discounts. However, discounts aren't limited to just a single holiday. There are dates around the calendar where members expect a slash in prices, including Black Friday and Cyber Monday.
Discounts don't only apply to physical products, however. You can also temporarily lower the prices for all of your membership tiers, which is a great way to drive signups.
Perhaps the best example of membership sites that take discounts to the extreme are web hosting providers:
What a lot of sites do is drum up excitement for sales in advance through their social media platforms. That way, users can budget accordingly and sign up for a discounted price immediately once the sale goes live.
With MemberPress, you have full control over the price for all your membership tiers. Therefore, it's just a matter of adjusting them when the time is right.
4. Set Up a Free Trial for New Users
Free trials are a common practice for membership websites. In a nutshell, the site takes down your payment information and promises not to charge you for a few days, while you decide whether to stick around or not.
The upside of free trials is evident for users. You get to try out products and services firsthand before spending any money. However, free trials can also benefit you as a website owner.
Some users might never decide to pull the trigger without trying out a membership for themselves. By enabling a free trial, you don't lose out on new members, but you might be able to convince a lot of people you wouldn't otherwise have reached.
As a rule of thumb, we recommend that you limit free trials to your most basic membership tier. You can set up a limited free trial period using MemberPress:
When it's over, users will be charged at your regular rate automatically.
5. Create a Blog and Post New Content Often
86% of all businesses agree that content marketing is essential. That type of marketing involves creating new content so that users can find you, usually via search engines.
If you run a blog for your membership website, you're engaging in content marketing. The idea is that the more content you post, the more chances you get for your website to show up in the Search Engine Results Pages (SERPs).
Content marketing is not a ‘get-rich-quick' scheme, however. Blogging can help you get more user signups, but it usually takes time for a blog to gain traction.
Moreover, if you want your website's blog to help you get conversions, it needs to be relevant to the audience you're targeting. That means coming up with ideas and publishing engaging content that you know will interest potential members.
For the best possible results, you'll want to use as many of these tactics simultaneously as possible. If you run a blog, while at the same time you manage an affiliate program and offer free trials, your membership numbers should see a significant improvement.
Finding new members for your website is an ongoing task. You can never have too many members, and if they're paying to sign up, you don't want that stream of income to stop. In other words, it's vital to do the work to keep new members coming in.
Here are five ways you can drive more signups for your membership website:
- Set up an affiliate program.
- Create multiple membership tiers.
- Offer seasonal discounts.
- Set up a free trial for new users.
- Create a blog and post new content often.
Do you have any questions about how to drive more signups for your membership site? Let's go over them in the comments section below!