A key aspect of running a successful membership site is managing new user registrations. However, while you might be working hard to promote your site and acquire new members, there’s a chance you could be neglecting the onboarding experience and management of new members.
Not doing enough to welcome and manage new users could result in a higher churn rate than your site would otherwise have. To reduce this churn rate, some people might focus on attracting new members to their site, when in reality, their time would be better spent managing new users registrations in MemberPress more effectively in order to hold on to those members.
In this article, we look at the technical and practical aspects of managing new user registrations in MemberPress to help you use the full functionality of this plugin and ensure that your site is set up to welcome new members and hopefully extend the length of their subscriptions.
Let’s get started…
Managing New Users in MemberPress
First up, we’ll look at how you can use MemberPress to enable new user registration on your membership site before moving on to welcoming those members so that they feel a part of your community as soon as they’ve signed up.
Enabling New User Registrations in MemberPress
Once you’ve installed and activated MemberPress, it only takes a few steps to enable new user registrations on your WordPress membership site.
Helpfully, the plugin will point you in the direction of completing the essential steps that are required to lay the foundation for your new membership site. This includes instructing MemberPress to generate some content for your membership site, such as the thank you, account, and login pages.
After that, you can create a membership, and by doing so, give your users a way to register as a user on your membership site.
Once you’ve created at least one membership, you’ll have given your visitors a way to register through an online form and become members at your site.
Managing User Registrations in MemberPress
Once you start generating user registrations in MemberPress, you can view and manage those new members from inside your WordPress dashboard. From the Members screen, you can see all of the existing users who have signed up or been registered at your site.
This screen provides you with a good amount of information that can help you spot and manage new user registrations in your membership site. For example, not only can you see the date each user was registered, but you can also sort the members from newest to oldest.
If you want to edit a member’s details, that’s straightforward too with MemberPress. Simply click on the edit link underneath their username. This allows you to view their user profile on your WordPress website as well as edit their details if needed.
Their membership information is displayed at the bottom of the default WordPress user details page. From here you can find links to their subscription information for your membership site plus the details of the transactions they’ve completed.
Welcome New Members with MemberPress
As well as managing new members from an admin perspective, you can also manage their experience of joining your community. By default, MemberPress will automatically send new members a welcome email once they’ve registered at your site.
Although this welcome email is automatically generated once MemberPress is activated, you can easily edit the template to customize the onboarding experience for your new users.
The emails that you send out to welcome new users, as well as the other emails that MemberPress can send out, can be auto-populated with the user’s personal details, such as their name, membership plan, and payment status, to name just a few.
As welcoming members to your site is a key part of managing new user registrations, it’s well worth spending some time personalizing the email templates provided by MemberPress.
Creating Welcome Content for New Members
As well as personalizing the welcome emails new members are sent, it’s also a good idea to create some welcome content for your new users.
MemberPress gives you the option of displaying a custom thank you page message to new users after they’ve registered. Alternatively, you can enable a custom thank you page that new users are directed to after signing up.
As well as adding custom text and images to the welcome message, you can also insert links. Doing so gives you the ability to display a link to a welcome page on your site that’s aimed at new members. On this page, you could include relevant information for members relating to the particular membership plan they’ve just joined.
You could also include answers to frequently asked questions that your new members might have, or publish a link to the FAQ and knowledgebase section of your membership site.
To make your new users feel even more welcome, you could consider adding a discussion forum to your membership site where your latest members can introduce themselves and start making the most of your community. Running regular webinars for those who’ve just signed up can be another way to improve your system for managing new users registrations in MemberPress.
As you can see, by taking advantage of the core features of MemberPress, you can up your game when it comes to managing new user registrations on your membership site.
By customizing the new member notification emails, publishing a unique welcome message, and creating content specifically for new members on your site, you can improve the registration experience for your new users and hopefully increase the length of time they stay subscribed to your site.
Do you have any questions about managing new user registrations in MemberPress? If so, please ask them below.