You've spent a whole lot of time, energy and love crafting the perfect experience for your members.
But there's a part of the user journey that frequently frustrates both your users and admins, and it happens right at the entrance to your membership site.
I'm talking about the login process.
For those of us who are organizationally challenged (👋), logging in typically involves:
- making various attempts at remembering our email/password combo,
- failing,
- following the lost password labyrinth,
- feeling frustrated at having to think up another memorable password,
and at any point in this process there's a good chance we'll feel bogged down to the point of bailing altogether.
As a membership site owner, you're missing out on engagement, potential sales, and risking customer churn, all because of something that's totally out of your control.
Until now.
Introducing the MemberPress Social Login Add-on
With the MemberPress Social Login add-on, you enable your users to hop on your site using their existing social media profiles, like Facebook, Google, or Twitter.
No more fussing over forgotten passwords. Now you can get them through your virtual doors as quickly and hassle-free as possible.
With this feature, you can streamline visitors' login experience, enhance security, and reduce the strain on your support team.
Ready to give your visitors a smoother ride? Let’s get this all up and running!
Why Use Social Logins?
If you’ve ever managed a website, you know the hurdles of traditional login systems – user abandonment and password fatigue being just the tip of the iceberg.
Let's break down how social logins can help your users and your business.
Fewer Passwords, Fewer Problems
Visitors come to your site because they're interested in what you have to offer.
So, why put up a barrier to their return by forcing them to remember another password?
Here’s a clear solution: fewer passwords to remember.
When users can log in through their social media accounts, they reduce the number of passwords they need to manage.
Some users might be using an open source password manager to help solve this problem, but even then, the issue stands when they are logging in on a new device.
By making access easy with social logins, they are more likely to return to your site, knowing they can access it at any time from any device.
Trusted and Secure
Familiarity breeds comfort.
When visitors can sign in using their social media accounts, they’re leveraging a system they already trust and use regularly on other sites.
This familiarity reduces hesitation and increases their willingness to engage with your site.
This trust transfers to your site, making users feel more secure.
They feel reassured knowing they’re connecting through a reliable network they trust.
Less Admin
No one likes dealing with password resets or account recovery, right?
Social logins keep these nuisances at bay by offering alternative ways to sign in.
This frees up your support team for more critical issues, keeping your users content and engaged.
Robust Security
Tapping into the security infrastructure of big players like Facebook and Google means you’re leveraging some of the most sophisticated systems available.
This doesn't just reduce your risk of data breaches – it practically offloads the heavyweight security concerns to those who specialize in it.
And lastly, the transparency of data handling with social logins reassures users.
They see their information isn't disappearing into the void but being managed by platforms they already trust. This builds confidence in your site, encouraging continued use and deeper engagement.
Social logins bring a host of benefits that make them an attractive option for any business aiming to improve their website's accessibility and user friendliness.
By integrating this feature, you're enhancing your visitors' entire experience.
Benefits for Your Bottom Line
So how do all the above benefits translate to success for your business?
Increased Lifetime Value of Members
Simply put, satisfied customers stick around for more.
A user-friendly login process encourages members to return and engage more frequently.
The upshot is a higher customer lifetime value as happy members are more likely to keep their subscriptions to your site rolling month after month.
Higher Conversion Rates for Upsells and Cross-Sells
And when your members stay with you for longer, they're more likely to explore additional offerings.
This means more opportunities for members to engage deeply with your content and discover higher membership tiers or additional products and services.
This can lead to increased sales and higher revenue per customer!
Reduced Support Costs
Less time spent on tedious password resets means your support team can focus on more important tasks.
By minimizing login-related issues, you can reduce support tickets and save on customer service costs, freeing up resources for other areas of your business.
In short, this small and easy addition to your WordPress site can make a surprising difference to your members' experience and your bottom line.
How to Enable Social Logins on Your WordPress Membership Site
We've covered the whys now it's time to see exactly how you can add social logins to your site with MemberPress.
The Social Login add-on is available with MemberPress Pro plans. If you're an existing member on a lower plan, you can upgrade by clicking the Change Plan link on your account page.
1. Install the MemberPress Social Login Add-on
With the MemberPress plugin installed on your WordPress site, navigate to MemberPress > Add-ons.
Locate the Social Login add-on and click Install Add-on.
Once installed, click Activate, and a new Social Login option will appear in your MemberPress menu.
2. Enable Your Social Providers
Now it's time to connect your chosen social providers to your MemberPress site.
Go to MemberPress > Social Login and click on the first of the social providers you want to configure, for example, Facebook.
Then check the box labeled Enable the Facebook Provider.
The process of enabling each social provider is slightly different, but you can get clear step-by-step instructions on each of them using the links below 👇
Repeat the process with as many social providers as you wish.
3. Check Out Your New Sign In Buttons on Your Login Page
MemberPress automatically adds new social buttons on your login page for each of the providers you have configured.
Here's a peek at what the social buttons look like on a ReadyLaunchâ„¢ login page:
Note that before using social logins, your members must already have an account created on your website.
If the email used for their account on your MemberPress website matches the email used for their social account, then the two accounts will be automatically connected when they use the social login button for the first time.
However, if the two emails aren't the same, they'll have to connect them manually. Luckily, MemberPress makes this easy…
4. Admire The Connect/Disconnect Buttons On Your Members' Account Page
When you enable a social provider, the MemberPress Social Login add-on also automatically adds connect/disconnect buttons on your members' account page.
These buttons enable your members with differing emails to manually connect their social accounts to your membership site.
5. (Optional) Add Social Login Buttons to Any Page On Your Site
So, as you've already discovered, the MemberPress Social Login add-on will automatically add social login buttons to your account page.
They will also be automatically added anywhere you use the following login shortcode on your site:
[mepr-login-form use_redirect="true"]You can also just add the social login buttons to any page using the following shortcode:
[memberpress_social_login_buttons]And add the connect/disconnect buttons using this shortcode:
[memberpress_social_connect_disconnect]Ultimately, you have plenty of options to integrate social logins on your site and make your user experience as seamless as possible.
Conclusion
Integrating social logins on your WordPress site with MemberPress enhances ease of use, bolsters security, and opens up avenues for increased revenue.
It's vital for your business to stay on top of trends that make life easier for your users.
Features like social logins simplify the sign-in process and reassure your visitors that their data is secure, enhancing customer trust and loyalty.
Plus, the smoother you make the pathway to engagement, the better your chances of increasing those retention and conversion rates.
Maintaining user-friendly features on your site goes beyond simply staying current with technology. You're prioritizing your users’ needs and ensuring they consistently have an optimal experience whenever they visit your site.
Ready to simplify the login process for your members?
Why wait to improve your site’s usability and reap the benefits for your business when the solution is just a few clicks away?
Get MemberPress Today!
Start getting paid for the content you create.
For more information on setting up the Social Login add-on and enabling social providers, visit our knowledge doc.
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Oh wow 🤩 this is amazing news!
Awesome!
This is great.
Only thing I have to complain is; where is Linkedin?!
Will this Option be integrated in future too?
Keep up the great work!
BR,
Markus
This is such great idea! We recently installed a new portal feature on our website and have seen firsthand how many users forgot their passwords in a day or so. This would make everyone’s lives that much easier.
We’re glad to hear it, Chantel!