As a body image coach, Shannon Beer could have built her business on before-and-after photos and fear-based marketing. She built it on compassion instead, and it's working. When Shannon Beer …
Continue ReadingHow a Piano Teacher Built a Business That Runs Itself – and Gave Him His Mornings Back
Warren McPherson spends his mornings at the gym and with his kids, not at his desk. His piano teaching business – now 14,000 students strong – runs without him having to be there for most of it. …
Continue ReadingThe Vitamix Guy Built an Empire on Google Traffic. Then He Built Something Google Couldn’t Touch
For a decade, Lenny Gale was "the Vitamix guy" – the internet's most trusted source on whether a $500 blender was worth it. Then Google's algorithm changed overnight, and he and his wife Shalva had to …
Continue ReadingHow a Former Film Critic Built a Successful Online Membership Site for Serious Movie Lovers
Watch how CineJourneys founder Aaron West built a home for a niche audience and turned it into his dream job. CineJourneys runs today as a subscription film school of sorts: online classes taught …
Continue Reading




