Have you ever been searching for a company on Google and noticed that the result includes a list of links to other pages (besides the home page) within that website. Those links are called sitelinks.
Sitelinks help to draw more attention to your website and make it more noticeable to individuals who are browsing Google for products and services like yours.
But how do you create sitelinks? Can they really help your membership site? In this post, we'll give you a brief rundown of sitelinks, how they can benefit your membership site, how to get them, and more!
What Exactly Is a Sitelink?
Google sitelinks comprise the list of sub-pages that show up under your website in a search engine. These links lead to other popular pages on your website. The number of sitelinks under a website can vary.
Keep in mind that virtually anyone with a solid website (we'll discuss this later in this post) will have Google sitelinks. However, if your site has low traffic or is brand new, then you won't have any sitelinks to display. In this case, the reason you don't have sitelinks is that you don't have enough traffic and clicks to your additional pages to warrant these links.
Do Sitelinks Really Help?
Yes! Sitelinks have the potential to do A LOT for your website, including:
- Making You Look Legit. Just think about a time when you've been on Google, and you've noticed a page with sitelinks. Didn't you think a bit more highly of that website? Sitelinks make your website look more trustworthy and credible, and they show that your website gets a significant amount of traffic.
- Gaining You More Traffic. We all know that the higher in Google search results you are, the more likely people are to click to your site. How many people scroll down the page to look for other options let alone click through to the second page of search results? If you've built up your traffic and have been working on your SEO, then your website is naturally going to climb to the top of the search results, thereby earning your sitelinks. These sitelinks take up space, meaning less competition for you and a much higher chance an individual will click through to your website.
- Increasing Your Brand Visibility. Thanks to sitelinks, people will be able to see your most significant pages and explore more of your site without having to dig. Not only that, but because the links are highlighted for them, visitors will be exposed to more areas of your site that they may not have paid attention to otherwise.
How Much Do Sitelinks Cost?
You cannot pay for Google sitelinks; you earn them based on your website traffic and SEO. However, you can pay for advertising on Google, and if you already have sitelinks, you can highlight them in your ads.
Can You Edit/Delete Sitelinks?
Unfortunately, you cannot edit your sitelinks, and the only way to remove one is to remove the page altogether or set it to noindex. Sitelinks also cannot be disabled.
How Can I Get Google Sitelinks?
Again, there is no magic wand you can wave to get sitelinks for your online business' website, but there are a few things you can do to get Google's attention, making your chances of getting sitelinks better.
- You have to rank #1 on Google for your brand term
- Your website title must be unique
- You need an XML sitemap that has been submitted to Google Search Console
- You should link to the top pages on your website as much as possible
- You should make sure you're actively building brand awareness
Google sitelinks are an excellent asset to have when trying to build a successful membership site. However, don't forget that there's no set way to earn them.
The Google algorithm makes that decision and implements sitelinks for you. In the meantime, it's up to you to make sure you're building your brand and that your website is in tip-top shape.