Creating an online business has its challenges, but one of the biggest challenges for any business owners is coming up with a name for the business!
You want your membership business to be unique and special to everyone who encounters it, so your name needs to have that same feel.
But how do you go about even figuring out what the name should be? How will you know when you've found the right one?
Here are some great tips to help you when choosing a business name!
Why Are Business Names So Important?
Business names are essential because it's going to be the first interaction that anyone will have with your business. Your name will be in documents, on social media, mentioned by people, printed on business cards and in ads, and much more!
Your business name will help to sell your membership site to customers. If your name doesn't convey your business accurately, you may miss the mark with your customers too.
Now, How Do I Come Up With A Good Name?
There are a few things to avoid when trying to come up with a name for your new membership business:
Avoid Trendy Names
It's normal for online business ideas to be inspired by things that are trending at the time (podcasts, streaming services, membership sites), but it's not the wisest idea to center your name around the trend.
You want your business name to stand the test of time and make sense in any generation. As time changes, your business needs to be able to adjust to the changes too. Your name will be the first indicator of your willingness to change.
Avoid Names That are Hard to Remember
Think of some of the most popular businesses and brands in the world – Apple, Facebook, Coca Cola, WordPress – what do all of these companies have in common? Their names are short, sweet, and to the point!
Your business name needs to be easy enough for consumers to remember so they can tell others about it, or short enough to be printed on promotional materials, or even simple enough to use in your web address. Long names aren't as memorable and will be harder for customers to feel comfortable with.
Avoid Names that are Hard to Spell
When you are trying to brand and establish your business, in addition to your business name being easy to remember, it is also crucial that it is easy to spell. Granted, there are some brands out there that can get away with made up names, but it takes a ton of effort to get to that point.
Try to come up with something reasonably simple to spell and pronounce, so it'll be easier for your customers to get better acquainted with the business and more comfortable subscribing.
Avoid Names That Limit Your Business
The fun thing about having a business is watching it grow and evolve! But if you pick a limiting name, you are setting your business up for failure.
Think about it: “John's Rugs” automatically makes you think that it's a rug store, right? What if this wants to start selling lamps and bedding too?
Perhaps your online business is “Website City.” If you started selling domain names and premium WordPress plugins, it would make sense, right?
Make sure that your business' name allows you room for growth and corresponds with what you have to offer.
Questions To Ask Yourself When Deciding On A Name
Perhaps you've been doing some brainstorming and have determined a few names for your membership business – how do you know which name is the one? Here are a few questions to ask yourself:
- Does the name sound like something that already exists?
- What are my current products and/or services?
- Does this limit my room for growth?
- Can I easily obtain the domain name for this business? Or can I easily find a variation?
- How do other people feel about the name?
We hope these tips will help you come up with a great name for your small business!
What's the name of your membership site or small business?