Let’s talk about turning your passion into profit online.
If “how to sell fitness programs online” has been a burning question on your mind, you’re in the right place. Add WordPress to that burning question, and you couldn’t be in a better place.
In this hectic world, more and more people are looking for convenient ways to work out – and that’s precisely why the demand for online health and fitness coaching is skyrocketing.
Valued at $21.82 billion in 2023, the worldwide online fitness market is projected to grow at an annual rate of 26.72% from 2023 through 2030.
This is a goldmine waiting to be tapped! That’s especially true for fitness coaches and content creators aiming to turn their skills and expertise into a profitable online business.
The bottom line? The world of online fitness is booming like never before, and it’s high time you grabbed a piece of the pie.
Your fitness specialty could be yoga, strength training, intense HIIT sessions, or something totally unique. Either way, there’s a place for you in the online business world today.
And that news should get you pumped!
So Where Do I Start?
Now, I know what you’re thinking: “Sounds great, but where do I even start?”
Don’t sweat it; we’ve got you covered.
First off, there’s WordPress – the perfect framework upon which to build and grow your online presence.
It’s super user-friendly and the ideal platform for selling fitness programs online, no tech wizardry required.
And next up, there’s the silver bullet you’ll need to sell fitness programs online with WordPress, and amplify your workout program sales – MemberPress with CoachKit™.
It turns your site into a powerhouse for managing memberships, content, payments, and recurring revenue streams without breaking a sweat.
Forget about just selling workout programs.
With CoachKit™ you’re a cut above the rest, because you can craft personalized, engaging fitness journeys and manage more clients than you ever thought possible.
In this easy-to-digest guide, we’ll walk you through how to:
- Set up your fitness empire on WordPress,
- Make the most of MemberPress, and
- Super-scale your programs with CoachKit™
Whether you’re just stepping into the online fitness arena or looking to level up your game, these tools are your best buddies.
More on CoachKit™ later, but for now we’ll go over a the nuts and bolts of starting an online fitness business.
Can An Online Fitness Business Really Work For Me?
You bet it can! My Mindful Movement is just one example. Instructor Helen Faliveno took her yoga coaching online using MemberPress, and she’s killing it! You can watch her video below for extra inspiration.
There’s also the MemberPress-based Base Body website…
… and Paul Sklar XFit 365®, whose site is built, you guessed it, on MemberPress…
…then there’s the MemberPress-powered site for the Safari Fitness Gym Time PT program…
…or the world renowned online Pilates academy Pilatesology, run on MemberPress…
…and of course, one of our favorites, Pilates Guy, who’s UK-based but has clients all over the world!
You probably get the point by now – which is, YES you absolutely can sell online coaching programs with WordPress (as long as you’ve got the right tools).
Now, let’s break it down in a way that makes sense.
The Growing Demand for Online Fitness:
There is Massive Market Growth
The global virtual fitness market was valued at close to $6.05 billion back in 2019. By 2024, we’re already at $28.89 billion.
Now, projections for 2027 are showing upwards of $76.57 billion – that’s a compound annual growth rate (CAGR) of 36.9%!
With these kinds of numbers, this is a game you just can’t lose.
Online Fitness Meets an Increasing Need for Convenience
Today’s fast-paced lifestyle is being met with aggressive health and fitness campaigns all over the world.
And that means more folks are looking for effective, time-efficient ways to stay fit.
Online fitness comes in and meets everybody right where they are – whether that’s at home, in the office, or on the go.
It’s Affordable for Clients, Profitable for You
Compared to in-person training, the online fitness model is ultra convenient, and much more affordable, for clients.
But it’s also a smart move for you. You get lower overhead costs plus the ability to reach a massive audience.
But you might be thinking to yourself: Yeah, but I’m only one coach. In-person or virtual, I can only have so many clients.
That’s where CoachKit™ comes in (and what sets it apart from every other WordPress coaching plugin and platform out there).
A Groundbreaking Tool that Supercharges Your Ability to Scale, and Sell Fitness Programs, Online
Together, MemberPress and CoachKit™ are more than just a tool. They’re a platform that becomes the backbone of your online fitness business.
With CoachKit™ by MemberPress you get an ability to scale that is totally unique in the online fitness industry.
Broader Reach
With the cohorts feature, you can actually train and hire coaches to work under you.
Doing so allows you to break free from the limitations of local clientele, and even go global, connecting with fitness enthusiasts around the world.
Tiered Memberships
The standard issue coaching business revolves around one-on-one coaching sessions and one-off payments. Those are (and always will be) awesome, and they can still be a big part of what you do.
However, with CoachKit™, you get all the membership power of MemberPress at your fingertips.
Whether it’s a monthly subscription for exclusive workout videos or a premium package for personalized coaching sessions, MemberPress lets you offer and manage multiple membership levels effortlessly.
That means you can also sell your program as an ongoing subscription, at various price points. You can even offer a trial period.
All these options give you the ability to appeal to a much larger and more diverse customer base.
Passive Income Streams and Diversified Offerings
If you’re looking to grow really grow fast, passive income streams are where it’s at. And MemberPress lets you support as many as you can dream up.
For example, MemberPress Courses can help you build online fitness courses that keep on earning even when you’re not on the clock.
Or remember the cohorts feature mentioned above? Depending on how you structure your business, the coaches, and even the course you create to certify them, can act as passive income streams.
Here are a couple more examples…
Sell Digital Downloads: From workout plans to fitness ebooks, you can offer your clients valuable resources with the click of a button. Create these resources once, then let them go, and sit back while they make you money.
Offer Meal Plans and Merchandise: You can also expand your passive income offerings by selling customized meal plans, fitness gear, and more.
Think things like downloadable white papers and ebooks, swag, VIP access levels, podcasts, webinars… and the list could go on endlessly.
It’s all about creativity!
And in the same way, a varied pricing structure appeals to a more diverse audience. These extra resources meet a much wider range of client needs, which increases your revenue potential.
Keep reading for an even deeper dive into the benefits of building an online coaching business in today’s market with today’s best tools.
WATCH THIS 👉 Curious about how an online fitness business could work for you? Check out this video for some real-life examples and insights.
Affiliate Marketing
This supercharged strategy can double your advantage.
First, you can generate passive income by signing up as an affiliate for trusted fitness products.
Second, you can exponentially increase your sales by setting up your own affiliate marketing program with Easy Affiliate. The MemberPress team built this tool, so it integrates seamlessly with the platform.
Basically, Easy Affiliate allows you to create your own un-salaried sales team, where your salespeople only get paid when you do. It’s a total win-win!
More on How CoachKit™ helps you create, manage, and sell fitness programs online
As you look to optimize your fitness business, CoachKit™ is your silver bullet. It has a dynamic range of capabilities specifically designed to boost your workout program sales.
Here are a few ways it does that!
Unlimited Programs
One common gripe with well-known coaching platforms is they restrict how many programs you can run.
Thinking about launching another program? Get your wallet ready!
Not with CoachKit™. MemberPress is renowned for its limitless scalability, so you can build as many programs as your heart desires.
You can even set up a range of programs targeting different aspects of your specialty. For example, a life coach could offer programs around:
- Nurturing Marriage and Family Relationships
- Financial and Money Management
- Career Coaching
- Physical Fitness Coaching
- Wellness and Health Coaching
- And the list goes on…
Smart Tip💡Why not develop a series of focused programs and bundle them into one comprehensive membership? This way, your learners have the advantage of accessing multiple programs and coaching styles!
Personalized Dashboards
With CoachKit™, you can design a centralized platform for your clients, offering them holistic training dashboards.
This feature serves to engage and motivate clients and also provides an organized space to track progress, making your program more appealing and effective.
Exercise Library
You can create a comprehensive library of exercises complete with media attachments, such as instructional videos and images.
This kind of program content adds a visual appeal to your offerings and allows your clients to easily understand and follow your workout plans.
Onsite, Client-Led Scheduling
Setting up and managing client-led appointments is straightforward and hassle-free.
To activate CoachKit’s killer client-led scheduling function, you just integrate with Simply Schedule Appointments (SSA) or Calendly. (These happen to be two of the most popular WordPress scheduling plugins out there.)
Like hand in glove, each of these scheduling platforms meshes with CoachKit™ to trigger built-in booking that allows users to take control, while you still maintain the reins.
Private Messaging and Automated Check Ins
Communication is key in any fitness program.
So CoachKit™ includes an integrated private messaging system promoting interactive and consistent communication between you and your clients.
It’s a powerful tool that can significantly enhance customer engagement and satisfaction – two absolutely necessary elements to supercharge your sales!.
You can monitor your clients’ check-ins and track their progress in real-time.
Goals, Milestones, and Habits
In your coaching program, milestones and habits are essential. Milestones mark significant progress for students, boosting their motivation and eagerness to advance further.
Habits can be tailored to each student’s goals. And they act as daily practices that foster consistent progress and self-improvement.
This research-based approach supports transformative learning. By combining education with habit development, you’re instilling lasting change, deeply impacting your clients’ lives.
It’s a fantastic way to offer personalized feedback to your clients, making them feel valued and boosting their commitment to your program.
Now, to make sure you’re on the path to success, we’ll go over some critical dos and don’ts.
⭐BONUS: The Do’s and Don’ts of Selling a Workout Program Online
Think of these are more than just pro-tips. They’re the foundational pillars that can take your program from good to great.
Keep this advice in mind, and you’re well on your way to creating an online workout program that’s as effective as it is engaging.
DO Prioritize a Well-Structured Program
- Ensure your program is more than just a collection of exercises.
- Aim for a cohesive series that targets specific fitness goals.
DO Tailor Content for Your Audience
- Understand your audience’s unique needs and preferences.
- Use insights to customize workouts and presentation styles.
DO Adopt a Clever Pricing Strategy
- Consider your audience’s demographics, and figure out ways you can offer them specific value.
- Implement tiered pricing to serve people with varied availability and budgets.
DON’T Neglect Regular Engagement
- Make sure you’re quick to address questions and feedback.
- Foster a community feel to deepen client relationships.
DON’T Limit to One Format
- Mix live and recorded sessions for flexibility and variety.
- Cater to the different preferences and schedules of your clients.
DO Offer Real-World Success Stories
- Use testimonials to build credibility and trust.
- Ensure stories are authentic and relatable.
DON’T Overpromise
- Avoid unrealistic claims that can damage credibility.
- Focus on showcasing real progress and achievable targets.
DO Stay Authentic
- Keep your messaging genuine and transparent.
- Build long-term trust and loyalty through honesty.
DON’T Assume One Size Fits All
- Embrace customizability in your program offerings.
- Leverage tools like MemberPress and CoachKit™ for tailored experiences.
One Last Rep!
So, what’s next?
It’s time to put those plans into action.
Start building (or boosting) your website, play around with MemberPress and CoachKit™, and get a feel for how these tools can transform your business.
Get MemberPress
Start selling your online fitness program today!
And don’t forget about marketing – your voice, your brand, and your unique fitness philosophy deserve to be heard.
In this exciting digital age, the possibilities are endless.
With passion, dedication, and the right tools, you’re not just starting an online fitness program; you’re launching a movement.
A movement that empowers, motivates, and inspires. A movement that starts with you.
Do you have questions about starting your own online fitness business? Ask away in the comments.
For more business-boosting tips, be sure to subscribe to the MemberPress blog!
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We run our online fitness membership site using Memberpress. It’s made our lives so much easier since migrating to this membership tool.
I’ll be referring to this post as I launched a fascial fitness site in fall of last year. Thank you.