More and more people are working out from home, and the business of online fitness has grown rapidly as a result.
Although this business is booming, is it really as easy to get started as it seems?
In this post, we are going to show you just how quickly and easily you can get your personal training program online and how to start successfully selling it with MemberPress.
Creating a fitness program is an excellent way to earn income from the comfort of your own home. Why not start your online business with MemberPress? →
Can An Online Fitness Program Really Work For Me?
Of course it can!
It’s great to be in the gym, physically working with your customers as they reach their weight loss goals; however, what if the gyms are all closed during a global pandemic? Furthermore, even in normal times there are always going to be some potential customers who don’t have the time or the means to workout in the gym with you. Additionally, you may not have time in your busy schedule to meet one-on-one with every client you have.
That’s where having an online fitness program comes in handy. Creating a website where your clients can purchase your workouts, meal plans, merchandise, and more will allow you to not only reach and serve more customers with less time and effort.
Now, let’s take some time to dive into just what it takes to set your company up to be a successful membership business:
Step 1: Download and Set Up MemberPress
The first step to creating the ultimate membership business is to purchase and download MemberPress! MemberPress has a ton of advanced features that will allow you to get your fitness program up and running in no time! With the ability to restrict access to your company based on subscription levels, accept subscriptions via multiple payment methods, allow members to download your workouts, and much more!
Once you’ve purchased and downloaded the MemberPress membership plugin to your website, go to MemberPress > Settings to activate your license key. Once activated, you will then be able to configure all of your settings, including your preferred payment methods (you have the option to use methods like Stripe, PayPal, Authorize.net, and even offline payments), your membership page slugs, taxes, and more.
Step 2: Create Membership Levels
Membership levels are used to set up different pricing options for your fitness membership customers. Each level of membership offers your clients access to different levels of content – different workouts, meal plans, additional coaching, and so on. Each level will have it’s own content and the pricing will increase as they go up each level.
With MemberPress there is no limit to the amount of membership levels that you can make, so you can customize your plans however you wish!
To get started, go to MemberPress>Memberships then click the Add New button. You will be taken to a page where you will be able to add a title and description for your membership level. You will also be able to include the price of your membership, the billing type(whether your membership will be a one-time payment or recurring), access time(whether your members will have lifetime access to your fitness program or a limited amount of time).
Once you have finished configuring those options, scroll down on the same page to Membership Options. In this section you will be able to further customize your membership level using each tab:
- Registration – Choose the registration button text, enable a thank you page, send a welcome email, and customize the payment options.
- Permissions – Select who can purchase that membership type and create a custom message for users without permission.
- Price Box – Set the look for the price box by including benefits, custom text, and a highlight option.
- Advanced – Add a URL for members to access their content, add pricing terms, and redirect to a custom login page.
When you’re done, click the Publish button to create your membership level! This can be repeated as many times as you need for an unlimited amount of membership levels.
Step 3: Set Up Rules
Now that your membership levels are set up, you can now define which memberships will have access to specific programs on your fitness site using rules.
On your WordPress dashboard, go to MemberPress>Rules<Add New to access this feature. You will then be taken to a page where you can link specific pieces of content to your selected membership types. You can set a piece of content to be available to all membership levels or set a specific workout program to only be accessible to the highest paying memberships. It’s totally up to you!
After you’ve done that, scroll down to the Drip/Expiration section. Enabling the drip option allows you to slowly release content to your members over time, rather than all at once. The expiration option allows you to decide when, or whether, the content you provide will no longer be accessible to your members.
Once you’ve configured everything to your liking, be sure to save your rules.
Step 4: Add Your Workout Programs
Now you can finally start adding your fitness programs and content to WordPress!
You have the option add your programs in several different formats:
- In a WordPress blog post as written content.
- As a stand-alone WordPress page including written content and videos.
- As PDFs members can download and use offline.
- Other digital downloads, including ebooks, videos, and more.
In this post, we are going to show you how to add your workout program to a blog post for members.
Go to Posts>Add New from your WordPress dashboard. Here, you will add your content in the WordPress editor. When you are done, choose a category for your content under the section labeled Category on the right side of the editor.
Then, scroll down to the MemberPress Unauthorized Access area, where you can decide what non-members will see when they try to view the content. You can choose for them to see an excerpt, a custom message, or a login form letting them know that they need to become a member to access your content.
Once you have made all of your configurations, press Publish.
Step 5: Build Your Pricing Page
Setting up a fitness membership pricing page is a breeze on MemberPress! Go to MemberPress>Groups>Add New to get started.
First, name your group so you and your team will know what this page is for. Membership Plans is the name we will use for this example.
Then scroll down to the Group Options section. Here, you will be able to add the membership plans that you want to make available to potential customers. You can also change the theme in this section to your linking. Once you are done, click Publish. Don’t forget to check your page to make sure it looks the way you want it to!
Now, you need to make sure that non-members are directed to your pricing page to sign up for membership when they try to access your content for paid members. To do this, go to MemberPress>Groups and copy the URL of the group that you created previously.
Then navigate to MemberPress>Settings and click the Pages tab. From here, scroll down to the Unauthorized Access area and check the box labeled Redirect unauthorized visitors to a specific URL. This is where you will paste the link you just copied. Lastly, click Update Options to save your changes.
Step 6: Add Sign Up and Login Forms
Last, but definitely not least, you need to add sign up and login forms to your fitness membership site so customers can access your content and become members easily. We will do this using a widget.
Go to Appearance>Widgets on your WordPress dashboard to see the areas where you can add widgets and which widgets you can use on your site. Find the Memberpress Login widget and drag it onto the widget-ready space of your choice.
Then, navigate to Appearance>Menus. If you already have a menu for your website, select your pricing page under the Groups heading and click Add to Menu. If you do not already have an established menu, click Add New at the top to start creating your new menu and adding pages to it. You can easily drag and drop your menu items to be in the order of your liking. You can also even edit the names of the menu items.
Once you click Save Menu, you are done! You have now created your online fitness membership site!
Now that your online workout program is set and ready to go, we have a few resources that will help your business thrive. If you would like to put together an official launch of your membership site, we have put together a membership site launch checklist to help you make sure you do not miss a step. We also have tips on how to use giveaway tools and promotional video marketing to promote and grow your business.
Creating an online fitness program is easy with MemberPress! Start your membership business today!